Chapter 778 (2/2)

The deal also raised melisandro's valuation to $10 billion, up from $7.3 billion when she bought Bulgari last year.

After the completion of the transaction, melisandro's equity distribution will be 72.8% owned by Westeros, 18.2% owned by Sofia, 6% owned by Gus group, and 3% owned by Bulgari family.

Simon and Sophia discussed melisandro's IPO last year.

Although melisandro won't make any big moves in the short term after taking the chin Baoli, the investment or merger of some small brands won't stop. IPO operation can make it more convenient for melisandro to carry out various capital operations. Moreover, unlike privatization, after the public listing, the stock premium will also give melisandro more advantages in various investment operations .

To determine the IPO, it is inevitable to consider where to conduct the IPO.

After a discussion at dinner, we finally decided to put it in the United States.

Simon doesn't like to put all the eggs in one basket. However, considering the increasingly deep-rooted westero system in the United States and the super prosperity of the U.S. economy in the late 1990s, it is undoubtedly the best for melisandro to go public in the United States.

Even Nokia, which is listed on the London Stock Exchange, will start listing on the New York Stock Exchange this year.

Melisandro, which owns a series of luxury brands such as Gucci, Versace, CK, Burberry, Bulgari, van cletta and Constantine, has completely surpassed the French LVMH group with Dior and LV as the core.

In the original time and space, Bernard Arnault, the boss of LVMH, took advantage of the economic prosperity of the United States and Europe in the 1980s and rose through a series of mergers. In the early 1990s, he was dormant because of the economic downturn, and began to expand on a large scale by taking advantage of another economic boom in the late 1990s.

The other two comprehensive luxury groups, Kaiyun and Lifeng, also began to rise in the late 1990s.

Now, the pattern of luxury industry is doomed not to follow the track of previous life.

Relying on the towering tree of westero system, in the early 1990s when other luxury brands recuperated due to the economic downturn, melisandro has built a powerful luxury brand ”fleet”. The next step is to continue to plough deep into the globalization wave in the late 1990s, expand its own industry advantages, and snipe as much as possible The rise of other competitors.

At least, Kaiyun group, which used to be just a Gucci company and occupied most of the sales share, will definitely not appear again this time. Although Richemont group, which focuses on jewelry and watches, already owns Cartier as its flagship brand, it is difficult for it to develop again under the attack of melisandro's enterprises such as Bulgari, Vanke Yabao and Constantine.

During the dinner, Simon also discussed with Sophia that maybe he could eat Cartier in the future.

Early the next morning, Simon and Sophia left London for Rome.

Angela arenz, Sofia's right-hand deputy who was promoted a few years ago, will be responsible for the work here. After more than six years in melisandro company, Angela arenz has followed Sofia's pace from the original president of Gucci US branch to Gucci CEO and then to the president of melisandro company. Her ability has also been quite affirmed.

Coincidentally, in the past, it was Angela arenz who joined Burberry after the new millennium and started this declining luxury brand again. In eight years, burberry's share price has tripled and returned to the ranks of first-line luxury brands. Relying on this qualification, she has become the second most important person in apple after Tim Cook.

Although Apple's Luxury Strategy ended in failure, it can't cover up that Angela arenz made apple keep the difference with other brands through the luxury strategy in the period of more and more fierce competition in the mobile phone industry, avoiding the mediocrity of price and brand.

You know, it's very difficult for any industry to impact the high end from the low end, and it's even more difficult to impact the high end from the high end.Therefore, there is no mistake in Apple's luxury strategy, just no success.

On the contrary, after Angela arenz left, apple readjusted its pricing strategy and began to cut prices sharply. In the short term, it may increase sales, but in fact, it is damaging Apple's own brand value, and the product's profit margin will also be greatly reduced. Once the price is fully in line with the flagship of its competitors, the two sides will fall into a close fight, and the result is even more unpredictable.

Both Simon and Sophia are very relieved that Burberry will be handed over to Angela arenz for integration this time.

From leaving the entertainment room last night to boarding the plane in the morning, Simon didn't see Yulia schurchigina again. He probably understood that Sophia had quietly pushed her away, but he didn't mind. However, Simon didn't forget the solo MV that schulthina had promised. On the plane to Rome, he sent an email to danielis entertainment UK branch, asking the other party to plan this.

Compared with Rome, Simon prefers Cannes in several cities along the Mediterranean coast, because Cannes' top luxury houses overlook the Mediterranean Sea. Simon likes this feeling very much. Rome was built on a plain, with no commanding sea view for Simon to enjoy.

The reason why we didn't go to Cannes is because the westero system has been in constant discord with France since last year's war in Rwanda.

Because of a big setback in Rwanda, the French side's small moves against Simon have never stopped in the past half a year. Last year, the French media went to Ukraine to dig into ufms. Simon doesn't think this is the spontaneous act of the French media out of their enthusiasm for news.

Moreover, the rise of melisandro, with Italian brand as the core, has also created a strong fear and hostility for many French luxury enterprises which have always been dominant.

There are Hollywood movies in France in recent years.

From the beginning of Batman, under the continuous bombardment of a series of blockbusters, the market share of French local film, which was still dominant, has shrunk rapidly in recent years. In recent years, the annual box office champions of French film market are all Hollywood films.

Moreover, whether it was Batman, Jurassic Park or lion king, or Batman: the rise of the dark knight, which was the top box office movie in France last year, it happened to be inextricably linked with danelis entertainment, or the westero system.

For this reason, the French film circle has been strongly calling on the French government to set the threshold for Hollywood films. Of course, Hollywood will not give in and use the power of Washington authorities to counter by lobbying. The private game between the two sides is very fierce.

In a word, Simon is now a thorn in the eye of all aspects of France. Even if he keeps a low profile in the past without saying a word, it is inevitable that there will be nothing wrong with the French side.

Not at all.

In contrast, despite the Stefano family incident last year, Simon has a deep foundation in Italy under the continuous operation of the westero system for many years. Without accident, the Universal Studios in Europe will probably be located around Rome, so that Sophia can raise the fetus here just right.

They settled in a 30 acre farmhouse on the southern outskirts of Rome.

Many areas in northern Europe are still covered with snow, not getting rid of the coldest season of the year. Rome, located on the Mediterranean coast, is warm as spring. Under the planning of Sophia, the manor in the southern suburbs complements each other with lawns, green trees, low walls and stone castles. At first glance, it looks like a beautiful rural picture.

In addition, when he came here, Simon finally met the girls he had been raising for exactly a year.