Chapter 778 (1/2)

As they spoke softly, Sophia noticed that Yulia shurchigina was a little lost when she got up and left silently. She whispered to the little man who was still holding her waist: ”another one, do you like to capture a woman's heart in this way?”

Simon paid attention to Sophia, but didn't find the state of schulthina. He said, ”you've wronged me. Now I'm almost forgetting how to capture women's hearts. It's a little easier to capture women's bodies.”

Sophia smiles and pats the man on the shoulder.

But think about it.

With Simon's wealth and power status, he does nothing. He just needs to appear in front of people, which can easily attract a lot of women.

Where else do you need to work?

However, Sofia suddenly found that the woman who was close to Simon with a simple heart of giving up and giving up at first, but later, it was inevitable that he would gradually fall because of his strong, gentle, mysterious, generous, erudite and other personality, because these had a strong attraction for women, and his wealth and aura of power magnified this attraction infinitely.

Think about yourself, isn't it one of them?

Without an outsider, and feeling the man's slight exertion, Sophia sat on the man's leg, put her arm around Simon's neck, went over and kissed the man's face, and said, ”suddenly I'm worried. When you wake up, you'll forget me completely.”

Simon drew a circle on her belly across the woman's black undershirt: ”it was possible before, but not now. You are the mother of my child.”

Sophia leaned up to the man and said, ”it seems that I have found a big secret. If you don't want to forget it, just have a baby.”

Simon tinkled on the keys of the piano and said with a smile, ”I think you must be more determined to guard this secret than I am, right?”

Sophia didn't answer.

But, of course, I don't want this secret to be discovered by other women.

Quietly also made up his mind, must try to avoid this kind of thing, perhaps in private should also discuss with two Jennie.

She was never a generous woman.

With this in mind, Sophia heard the sound of the piano in her ear, turned slightly towards the keys and said, ”play one for me, too. Well, there are two babies.”

”Good.”

Simon agreed with a smile and felt the enchanting fragrance of a woman in his arms. After thinking about it for a moment, he still put one hand around Sophia, and his spare right hand began to jump. He pulled out Beethoven's ”to Alice” with one hand, which is a very simple song, but it fits the atmosphere at this time.

Sophia nestled in the man's arms, listening to the sound of the piano floating in the air, suddenly some understand the feeling of schulthina just now.

This little man is really a devil who can steal a woman's heart without knowing it.

Little bastard.

However, the most basic skin bag is excellent enough, the character is so easy for women to get close to, but also has the wealth that ordinary people can't catch up with, but it seems to know everything, such a little man, in this world, it's probably difficult to find a second one.

I don't know how long it took until girl a reminded that dinner was ready, Sophia reluctantly got up from the man's arms.

Because it's new year's Eve in China, the Chinese chef specially invited prepared a big dinner according to the specifications of the new year's Eve dinner. Simon and Sophia couldn't eat it at all. Fortunately, there are enough people in the villa. They just left their own portion, and the others were distributed directly, which can be regarded as the welfare of this special day.

During the dinner, Sophia also talked to Simon about Burberry.

Burberry was founded in 1856, and its brand is famous for its classic ”plaid pattern” and ”Royal use”, and has been prosperous for more than a century. However, in the 1950s, burberry's successor sold the brand to Gus, a large British retail chain, thus getting rid of the label of family business.

The economic boom in the 1980s made us increase the pace of Burberry's expansion, and gradually extended its business to North America, Asia and other markets. This expansion ended abruptly in 1992.

The European currency crisis has led to the economic recession of major European countries.

As an important sub brand of Gus, because of the economic downturn, burberry's excessive expansion has led to inefficiency and confusion in enterprise management and sharp decline in profit margin. With the rise of comprehensive luxury groups such as melisandro and LVMH, Burberry, which is only attached to a diversified retail group, is increasingly unable to find its own direction.

As a result, when Sofia began to contact us at the end of last year, the other side quickly gave a positive response.

As one of the largest retail chains in the UK, Gus's retail business covers not only fashion, but also home furnishings, electrical appliances, insurance, finance and other aspects. Recently, the group's total market value on the London Stock Exchange has exceeded 13 billion pounds.

Because of the economic downturn, Gus, which involves too many fields, is also streamlining its business. At this time, Burberry, which is out of control or even lost its development direction, is undoubtedly a good choice.For GUS group, burberry's expansion in the 1980s was a bit excessive, while Sofia saw the extensive market resources established by this luxury brand in Europe, North America and Asia, which can help many brands of melisandro's global expansion strategy.

Moreover, burberry's unique style does not form too clear competition with Gucci, Versace, CK and other brands. On the contrary, it can further enrich melisandro's luxury categories.

Taking this brand into consideration, the advantages far outweigh the disadvantages.

After expansion in the 1980s, burberry's total global revenue in 1994 reached 530 million pounds, and its net profit was 62 million pounds, equivalent to 790 million dollars and 93 million dollars respectively.

After several successive negotiations after the new year, the two sides finally settled a price of 800 million pounds, equivalent to 1.2 billion US dollars, and traded again in the form of stock and cash. Melisandro paid 400 million pounds (about 600 million dollars) plus 6% of its own shares in exchange for a 100% stake in Burberry from Gus group.