Chapter 208 (1/2)
We were talking about the release of several films in the company. After adjusting the projector, Jennifer and Amy's assistant Vanessa closed the curtain of the conference room and went to the video recorder.
Simon stops talking to Amy, signals to Jennifer, and the female assistant presses the play button.
On the projection screen, after a short black screen, the picture lights up. In the infernal darkness and blazing pool of fire, accompanied by a sharp cry, an orange Phoenix comes out of the pool of fire and hovers briefly. Then it opens its wings and settles in the middle of the picture. The flame dripping from the wings of the Phoenix forms the name of ”daenerys pictures” below the screen. The name of the film company means ”daenerys pictures” The face is also marked with a line of ”a-daenerys-entertainment-company”.
As the picture falls, Robert REM looks at Simon and says: ”Phoenix?”
Simon nods and says: ”the undead bird in Greek mythology, every five hundred years, this bird will throw itself into the fire and get reborn in the fire. I like this concept very much. The image of ”undead bird” in the picture just now will be the logo of dannilis entertainment company in the future. I hope dannilis entertainment can survive for a long time, and even in trouble, it can be reborn. ”
The seven traditional Hollywood film companies all have impressive opening animations, such as the lion in MGM, the statue of liberty in Colombia and so on. Starting from ”Lola Run”, danielis pictures has always used simple text titles in previous films. The titles of new world pictures and gaomen pictures are also very simple.
Now that the company is on track, Simon has hired a design firm in recent months to officially design the brand titles and company trademarks for Denise pictures, new world pictures and gaomen pictures.
Robert REM just thought of Phoenix, the capital of Arizona, which is in the southeast of California. After listening to Simon's explanation, although he still doesn't quite understand the connection between the two nouns' daenerys' and 'Phoenix', he agrees with Simon's idea very much.
Simon and his friends chatted briefly. When Jennifer loaded another video into the video recorder, another title appeared on the screen: after a fierce lightning and thunder, the clouds dispersed and the sky became blue again. At the same time, the three-dimensional CG style ”New World Pictures” appeared, and the theme was still marked ”a-daenerys-entertainment-company”.
Among the proposals offered by several design companies participating in the bidding, Simon found that this idea was somewhat similar to the film title of Lion Gate later. The orientation of new world pictures is exactly the same as that of Lion Gate pictures, and Simon directly chose this scheme.
Compared with the magnificence and publicity of the titles of Denise pictures and new world pictures, the titles of gaomen pictures are full of literary atmosphere.
In the soft soundtrack, several rows of slowly flowing film gradually form the word ”Highgate pictures” in the pure black background. The carefully rendered picture is full of realism. It seems that images are still flashing on the film that makes up the two words of gaomen film. Under the name of gaomen film is also ”a-daenerys-entertainment-company”.
Simon added the words ”a-daenerys-entertainment-company” at the bottom of the titles of the three brands, mainly to quickly brand the brand image of Denise entertainment in the public mind.
After the three titles are played, we will continue to discuss them, and then decide to publish the information of the three titles in newspapers and magazines and the information of the films to be released under the name of three brands in the near future. This is also a good publicity opportunity for danielis entertainment.
After discussing these things, it was more than six o'clock, but Simon didn't let Amy and REM leave. He said, ”let's have dinner together. There's another thing to discuss with you.”
Amy and REM naturally won't object.
The three left the company headquarters and soon came to a nearby restaurant where Simon had asked Jennifer to book seats in advance.
”Well, I find that you two don't care too much about gaomen film industry,” Simon said to them directly after taking a seat and ordering a meal: ”the original film purchasing team of New World Entertainment went to gaomen film industry, but it's a pity that last month's winnis Film Festival, Dani Morris led the team to Italy, and they got nothing Some of those submitted to me during this period have no bright spots at all. ”
Denny Morris is the former vice president of new world entertainment film purchasing department, and now holds the title of vice president of danielis entertainment as the head of gaomen film.
When Amy and REM heard Simon mention it, they looked at each other, and Robert REM took the initiative to explain: ”Simon, from the late 1970s to the early 1980s, Hollywood art films really flourished for a period of time. It was probably in those years that Saul zaenz began to attract attention. At that time, major film companies generally set up subsidiaries named after” classics ”to specialize in literary works Art film market. But now, because of the increasing cost of Hollywood production, there is no profit in this field. If you don't count your last year's ”Lola Run”, the best performing art films in recent years generally have only about $20 million at the box office, which is already a ceiling. More art films are directly losing money, just like sol zaenz's ”the love of blag” at the beginning of the year. The production cost is $17 million, and the total box office in North America is just over $10 million. So I don't think we need to waste too much energy on this”You have a point, Bob,” Simon nodded seriously. ”But now that there's one Lola Run in Hollywood, there's bound to be a second or more. What's more, have you noticed the development trend of cinema industry in recent years? ”
”Simon, do you mean that Li and the government have opened up the control over the operation of cinemas by film companies?” Amy said suspiciously
”No,” Simon said, shaking his head and looking at Robert rem, ”Bob, AMC, you must know?”
”This is a chain cinema company run by the duwood family. The biggest feature of AMC cinema line is that it has launched a large number of multi hall cinemas. The number of cinemas owned by this company in North America is about 150, but it has more than 1300 screens. However, the audience capacity of their projection hall is generally low. ” Robert REM said skillfully, ”I've talked to AMC representatives about the launch on Monday. Simon, you're not going to buy theaters, are you? AMC has developed rapidly in recent years, and the duwood family will not sell it. Lianmei cinema is a good target, but it was just controlled by John Malone's telecommunication company at the beginning of this year, and we have also missed this opportunity. ”
Simon denied: ”danelis entertainment will not enter the cinema market in the short term. I'm just talking about a trend. Bob, multi hall movies are a doomed trend.”
Robert REM nodded: ”it's true that AMC's model is very successful, and the industry is trying to track it. But Simon, does this have anything to do with the topic we are talking about?”
”Of course, although the total number of audiences in North America will not increase too rapidly every year, I believe that with the popularity of multi hall cinemas, the total number of screens in North America will certainly increase significantly in the next few years. More than one theater means diversity. A cinema has ten projection halls, even if eight of them are used to show mainstream commercial films. However, because there are too many screens, the operators will consider introducing some artistic films that meet the taste of a small number of audiences. This is the opportunity. ”