Chapter 207 (1/2)

The day after Simon's meeting with Jack Valenti, Denise entertainment was barely the first independent film released in North America, ”the horror of Avila,” with a screen size of 553.

Although it is a legacy of new world entertainment, the media has paid considerable attention to it.

On the second day after the film was released, many mainstream newspapers in North America published relevant film reviews. However, the film's reputation is mostly poor. Hollywood Reporter commented that the film is ”a horror film that attempts to learn from various terrorist schools but appears to be of no distinction.”.

Since he decided to send the film to the cinema, Simon didn't plan to make do with it. He specially approved a $2 million publicity budget for copy printing and advertising. In the 1980s, the cost of such publicity was already considerable.

Three days after the start of the painting, under the influence of danelis's entertainment advertising campaign, media comments or the heroine's big breasts on the poster, the movie still got $2.21 million at the box office with a dismal reputation, and the total box office is expected to be around $3 million in the first week.

According to the general box office trend of this era, the total box office of the film in North America is roughly between $8 million and $10 million.

The production cost of the movie is US $7.5 million, and the total investment is US $9.5 million with a publicity budget of US $2 million. It is obvious that the cost of the film can not be recovered only by the box office. Even if the film can recover the cost or even make a little profit after being released through overseas channels, videotapes and TV platforms, it is still in vain.

Senior management of danielis entertainment had expected this situation for a long time. After the box office result was released, many media began to advocate that Simon westero ”fell off the altar”. The movie ”awera” is likely to be the beginning of danielis Entertainment's gradual mediocrity.

The New York Times also wrote an article to analyze that Simon's huge acquisition of new world entertainment is a ”bad move”. Too eager expansion will only make Denise entertainment collapse and decline quickly.

Simon has not been affected by these media comments. During this period, he can clearly feel the benefits of acquiring new world entertainment for his foothold in Hollywood.

With the purchase of this company, danelis entertainment has won an experienced film and television production and distribution team at one time. It has owned a number of valuable film and television series copyrights, consolidated its position in the field of TV program suppliers, and most importantly, obtained marvel, all of which are fully worth $250 million.

Although Simon doesn't care much about the defeat of the movie, a group of New World Entertainment executives don't think so.

When the box office data of ”Astoria” came out, Robert REM and others obviously felt guilty when facing Simon. However, Simon did not say anything to appease these people. Only when there is pressure can there be motivation. The defeat of ”the horror of Avila” can be regarded as a spur for them.

When the movie evokes media discussion, Denise entertainment sent scream to MPAA for the third time on new Monday for rating. In addition, the three films Rain Man, death Poetry Society and steel Magnolia are finally completed. Simon is still waiting for the statement of MPAA or Hollywood traditional forces, so he does not eagerly submit the three films for approval.

Denise entertainment Burbank branch.

It's October 5th, Wednesday.

Different from scream, due to the themes of rain man, death Poetry Society and steel magnolia, MPAA can not give a rating higher than r even if it is difficult. Therefore, although the rating has not yet been confirmed, Denise entertainment has begun to arrange for representatives of major courtyard lines in North America to participate in the trial film in order to sign the screening agreement.

In the screening hall, the final subtitle of ”steel Magnolia” rises. Robert rem, who personally hosted the trial film, invited Richard hill, the vice president in charge of film source procurement of United States cinema, to the reception room next door. This is the second screening today. In the morning, they have already watched the sample film of death poetry society.

In the 1980s, the large-scale integration of cinema lines in North America has not yet started. The United States cinema line, which was separated from United States after Paramount's judgment, is still the largest cinema chain company in this era. It has more than 2200 screens in North America, with a market share of nearly 10%.

In order to make up for the bad impression Simon may have in his mind that the defeat of ”the horror of Avila”, Robert REM has been tirelessly promoting the release of several films at the end of the year in recent days. For three consecutive days, he has personally accompanied the representatives of the major courtyards to watch the sample films and negotiate cooperation agreements.

What's more, Robert REM has a hunch that his boss may have had a showdown with Jack Valenti, chairman of MPAA, when he met with him last Friday. In recent days, the cinemas directly under several major film companies that originally intended to cooperate with him have rejected his invitation to audition. Now Robert REM can only fight for screen resources from the cinemas outside the seven systems.

However, Robert rem is not too worried about the current situation.

Because of the previous Hollywood strike, during this period of time, the major cinema lines in North America were generally in a state of shortage of film sources, and the quality of films screened could not be compared with the same period in previous years. Before that, for three consecutive weeks, the total box office of North America in a single week was under 30 million US dollars, seriously shrinking. Combined with the box office miracle of danielis entertainment in the past two years, Robert REM has enough confidence to fight for enough canvases for the company's films without relying on the resources of the seven major cinemas.”Charlie, including scream, which I invited you to see before, these three films are all selected by Simon himself and supervised by him throughout the production process. In fact, scream is Simon's creativity. Therefore, danielis entertainment needs to guarantee a comprehensive 55% share of the three films. ”

”I've heard about the rating problem with scream,” Richard Hill said, holding a cup of coffee. ”Bob, you don't know if scream will be released on time. There may not be such a problem in death Poetry Society and steel magnolia, but companies such as cineplex cinema under universal will not open up resources for you, so 40% is the highest percentage I can give. If ”scream” can pass the rating, we can sign the screening contract of these three films at one time, but in New York, Chicago and other core cities, United States cinema needs to have exclusive screening rights. ”

Because of the attendance rate, the box office share contracts signed by film companies and theaters are usually decreasing in a step-by-step manner. Usually, a few weeks before the start of the project, the film company can get at least 60% of the box office share. With the decrease of attendance, the share of the film company is gradually decreasing.

But on the whole, the major film companies can get 40% to 55% of the total box office share in the whole screening cycle. The film industry in North America has experienced more than half a century of development, and the industry also has a very mature calculation formula for this. As a result, Robert REM and Richard hill are not entangled in the details, but directly discuss the final share ratio.