Chapter 594 (1/2)

Xia Ruyan doesn't understand.

Free clinic, is not to a place, free to see a doctor?

How can such a simple thing become complicated?

Besides, if we complicate such a simple matter as free clinic, I'm afraid many patients who want to see a doctor will be discouraged?

At that time, won't the gains outweigh the losses?

At this point, she cast a puzzled look at Jiang Chen.

Jiang Chen naturally understood Xia Ruyan's idea. He explained: ”free clinic, for patients, is to see a doctor without spending money.

This point can not be changed, let alone changed, otherwise it will make the free clinic a bit of a change.

What I mean by complexity is not really about patients, but about ourselves. ”

”What do you mean?” Xia Ruyan asked.

Jiang Chen shrugged and said, ”first of all, we need to understand the purpose of free clinic.”

”The purpose is to attract the flow of patients.” Xia Ruyan's road.

”There are many kinds of patients, some like traditional Chinese medicine, some like western medicine, some want to spend a little money to treat serious diseases, some want to spend a lot of money to enjoy the best treatment.

Although people are not divided into three, six, and nine grades, there are different ways to go. We have to make a precise positioning,

Although the hospital should be inclusive, we must focus on a group of people in the early stage, and attract all these people to our hospital as far as possible. Only in this way can we quickly occupy the market and rise up quickly. ”

Xia Ruyan said: ”what you said is related to other people's definition of our hospital. For example, some hospitals are high-end, all kinds of things inside are very expensive, some are civilian, and most of them are very cheap.”

Jiang Chen nodded: ”yes, we must first find out what we want in order to carry out the free clinic in detail and make it successful.”

Xia Ruyan frowned slightly: ”in short, they are the two definitions I just mentioned, either high-end or civilian.

There are few patients in high-end hospitals, but they are all rich people. To be honest, the supporting facilities of our hospital are not in line with the requirements. There is no real VIP ward.

Secondly, at least eight of the ten hospitals in Yuncheng are doing civilian hospitals. This market is almost saturated. I'm afraid it's very difficult for us to seize patients with free clinic. ”

Xia Ruyan feels that this positioning is not easy to do.

However, Jiang Chen said with a smile: ”at present, it's really difficult for us to do high-end and common people, but these two kinds of people are distinguished by the market. In fact, the medical market is still a blue ocean. As long as we work hard, we can find other people.”

”In addition to high-end and civilian, what other crowd?” Xia Ruyan asked.

Jiang Chen said with a smile: ”most of the so-called civilians refer to those urban residents. Most of the villagers in the countryside buy their own medicine when they encounter minor problems, and many people choose to give up because they have no money when they encounter gross illness.”

Hearing this, Xia Ruyan frowned and said, ”you mean, let's explore the rural market?”

Jiang Chen said with a smile: ”yes!”

”However, as you said just now, the villagers' concept has long been deeply rooted. They take medicine for minor illness and give up for serious illness. How can they transform people like them into our potential customers through free clinic?”

Looking at Xia Ruyan's puzzled face, Jiang Chen said with a smile: ”two aspects: first, the thinking of the villagers is fixed,