Chapter 627 - Do You Know the Difference between You and Boss Pei? (1/2)

Someone with a 5,000-yuan salary would definitely say that they ‘would not be able to afford the rent’ if the option was 1,500 or 2,000 yuan. However, they would definitely compare.

Sloth Apartments’ direct competitor now was the new ‘Safe House’ by Home Corporation.

Home Corporation was the most influential housing agency locally. Many people would choose Home Corporation’s houses brainlessly because there was less possibility of this company cheating them.

Two years ago, Home Corporation saw the demand for living conditions by young people increase. They, therefore, rolled out the Safe House initiative which was to sign up older and more run-down houses with the landlords, renovate themselves, and increase the rent for their clients.

These houses were rather good overall, be it the renovations or the furnishings. It might be slightly more expensive than other houses, but the comfort it provided meant that this industry developed rather well.

Compared to Sloth Apartments, the Safe House from Home Corporation might not be as good in renovations. However, it did not have so many rules, and its pricing was much cheaper. In the eyes of normal salarymen, it was obviously better suited for the public.

An increment of monthly rental from 1,500 yuan to 2,000 yuan meant an extra 6,000 yuan expense on rental per year. It was enough to buy a new cell phone. That difference was still rather obvious to most people.

Moreover, Pei Qian could detect the whiff of fake reviewers in these reviews.

Home Corporation also had many shops in Jingzhou. Every shop had many agents.

The Sloth Apartments that Tengda launched were also rental businesses. It was in direct competition with Safe House. Home Corporation would not just sit around and do nothing while Sloth Apartments increase their reputation.

They didn’t even need to hire professional fake reviewers. They could force all their employees to Jingzhou to search for similar posts and post as though they were passers-by.

These people might not know, but if someone were to have a strong review 24 hours after, that person would be able to make a large noise on the internet. It could create a fake image that ‘many people were not satisfied with Sloth Apartments’.

In short, the clients that the Sloth Apartments attracted online were generally dissuaded. However, even so, some people still went against all odds to sign up with Sloth Apartments.

The penthouse of Binhu District Block 8 was also rented by Chen Lei’s crazy female fan because his MV was shot there. The scenery in the house was exactly the same as in the MV, which was very suitable to be uploaded into WeChat moments.

Obviously, this client did not rent this unit to stay in but to chase after the celebrity. It was worth it even if it was just to sit on the sofa that Chen Lei sat in before!

Pei Qian only knew it from the butler after the fact. He did not know whether to laugh or cry. He could only say that the rich chased after celebrities stupidly and for such boring reasons.

“Sigh, Chen Lei has many fans after all. Such is unavoidable. It would not make much difference to the loss situation of Sloth Apartments if it is just a meager few houses.”

Chen Lei’s influences might be able to attract some fans, but it was not a big issue.

It was rental after all, not selling away. If it was for sale, many fans might try to buy and sell it for a profit since the value would still be there. They could rent it out without staying in it; it was worthwhile either way.

However, they were only for rent, not for sale. Moreover, there were strict restrictions against subletting. Take this little girl for example. She was throwing money down the drain if she did not stay in it.

Therefore, Pei Qian felt that there should not be too much of an impact if people rented this unit to chase after celebrities because of the MV.

Moreover, not even a single person was renting the Shundong Gardens Residential-Commercial Building and his Dawn of Prosperous City.

Pei Qian concluded that while Sloth Apartments was being popularized, it was still safe. He would continue to monitor it.

He, therefore, took the car home to take a good nap.

…

Afternoon, Thriller Hostel…

Li Shi and the other investors gathered together for a meeting. The situation was not bad since Thriller Hostel commenced operations.

The current publicity works were very sufficient. It had attracted many youngsters from Jingzhou and even the Handong Province; the interesting projects within Thriller Hostel also managed to obtain a good reputation.

However, the problem was that it did not seem to be a great hit.

To the investors like Li Shi, the Thriller Hostel could only be regarded as normal profit status. It was able to have some remainder after all revenues and profits were taken into account. However, it was too early to reap returns on their capital invested.

Such popularity was mediocre at best.

Everyone might have been used to investing alongside Boss Pei, but the problem was that Boss Pei did not seem to be making heaps of money this time either. To put it accurately, Boss Pei was reaping mediocre rewards while the others could only look at it from afar.

Until now, the Thriller Hostel did not achieve the expectations.

Therefore, the investors gathered together and called Boss Li to discuss countermeasures.

“Boss Li, based on the current income, we will only be able to break even in God knows how many years! We cannot wait that long!”