Chapter 626 - Debate on Sloth Apartments’ Model (1/2)
All the safety measures that Pei Qian had taken before were working!
When he started working on the Sloth Apartments, Pei Qian had racked his brains thinking about how to dissuade tenants from renting an apartment, so that the Sloth Apartments would be kept vacant for as long as possible.
Obviously, uploading the ruthless regulations on Tengda Life App had not been enough.
Although he had certainly dissuaded some people, there would inevitably be others who were rebellious enough to come down and see exactly what the house looked like.
Every building had its designated butler who could also be in charge of sales because they had to explain the characteristics of the apartments to customers who came down.
What if those butlers were particularly good at making sales and speaking? What if they managed to bluff customers into renting an apartment on the spot?
That was very possible!
This was because most people who had come to apply to become butlers, including Song Kai, had experience working in other rental companies—which were adept at turning people into marketing machines who could lie through their teeth.
On top of that, the Sloth Apartments had high standards of decoration and had been personally designed by Liang Qingfan. Thus, customers would have an excellent first visual impression.
Middle-aged people who preferred grandeur would not like it, but a significant proportion of young people would love it.
Pei Qian was only afraid that when customers came to view the apartments, they would see the same scene that they had witnessed in the promotional video. Coupled with the butler’s sales tactics, they could recklessly decide to sign a contract on the spot.
To prevent this from happening, butler training had become an extremely important part of the process.
Thus, Pei Qian had made sure to leave Song Kai with strict instructions from the beginning: he was not to use any sales tactics if people came to view the apartments. He also could not include any subjective opinion when introducing the houses or emphasize the good points of the apartments.
Instead, when customers came, the first thing that he had to do was introduce the rigid regulations. For example, they could not move the furniture in the house, they could not buy more furniture and add more storage space, they had to have entire and long tenancies, and so on.
The butler’s lack of sales tactics would naturally serve to dissuade potential tenants further.
What’s more, Pei Qian had purposely emphasized to Song Kai not to reveal the fact that the former was living in the building as well. In fact, they could not even hint at the fact that Pei Qian was living in a Sloth Apartment.
Earlier, Pei Qian had accidentally made that mistake with regard to Fish-Catching Take-Out. He could not allow history to repeat itself.
Thus, although many people had followed the address on Tengda Life App to view apartments in the morning, no one had decided to rent an apartment yet.
Pei Qian relaxed slightly. He only wondered how the other three buildings were doing.
The building that Pei Qian was living in only had one unit per story. Rent was high to begin with, and it was to be expected that ordinary people would not be able to afford it. However, each of the apartments in the other three buildings was small. Thus, rent was priced within an acceptable range for ordinary people.
He had to keep an eye on the discussion online.
The video had gone viral yesterday, but netizens had only been allowed to see a beautiful illusion. Today, some of them had gone down to view the actual apartments. Whether yesterday’s enthusiasm could be sustained or not would determine the Sloth Apartments’ fate.
Pei Qian arrived at Fish-Catching Internet Cafe. As he ate, he browsed his cell phone and checked people’s comments on the Sloth Apartments.
…
In some of Jingzhou’s local forums and chat groups, many people were already talking about the newest business under Tengda Life—the Sloth Apartments.
Before this, Sloth Apartments only had a simple page on the Tengda Life App. There were rigid regulations but no promotional video. In addition, Tengda Life App had only been updated a while ago, and so Sloth Apartments’ page had largely been neglected.
However, once the promotional video was uploaded, the project gained a lot more focus!
Until now, all of Tengda’s businesses—including Fish-Catching Internet Cafe, Fish-Catching Take-Out, Upwind Logistics, Deposit Fitness, and so on—had excellent reviews.
What’s more, young people had always been particularly fond of rented apartments.
Small intermediaries and sub-landlords were everywhere, approaching those people to rent their apartments. The chances of getting deceived in this industry were extremely high. In fact, it would be abnormal if one was not deceived.
Experienced people would advise others to look for larger intermediaries if they wanted to rent apartments. However, larger intermediaries had many tricks up their sleeves, and they would also bluff customers without any discussion. The only difference was that customers would not be too disadvantaged.
The so-called ‘larger intermediaries’ were really not that different from small intermediaries and sub-landlords. Young people, who were new to the industry, would probably also get deceived when looking for a house of their own.
Most people, who had two to three years of working experience, could only rent a satisfactory house because they had been deceived a lot before. They had learned from their experience and could use large amounts of time and energy to identify those scams. Finding a good house was tantamount to repairing the leakage in their roofs.
Now, the young in Jingzhou were pleasantly surprised to hear that Tengda had produced apartments!
All things aside, they could definitely trust Tengda not to be like all the other intermediaries. There would not be traps in contracts that would put customers at a severe disadvantage. There would not be salesmen who would pat their chests and make all sorts of promises and then forget customers the moment contracts were signed.