Chapter 436 - The Game was Not Meant for Ordinary People (1/2)

Chapter 436 The Game was Not Meant for Ordinary People

“Be Quiet’s most outstanding point is that many people can connect to the same horror game at the same time. At the moment, none of such horror games exist in the market. Thus, I think that we should focus on marketing this point for publicity.

“We should use traditional methods of marketing, such as buying advertisement spaces on video sites and websites and asking content creators to market the game.

“I’ve already spoken to Teacher Qiao. He’ll try our game out as soon as we release it and then create a video to market it.

“At the same time, we’ll select some of the more impressive footage to use in our advertisements. That’ll hype people up…”

Lin Wan explained the publicity strategy she had thought of in detail. Once she was done, she looked at Pei Qian nervously.

She had spent several days thinking about the publicity strategy before finally deciding on this, and she thought that this would be the most reliable and effective way of marketing the game. However, presenting it in front of Boss Pei still made her feel apprehensive.

After all, Boss Pei was a legend at marketing his games. Such simple and minor strategies might prove to be unimpressive to him.

After listening to Lin Wan’s proposal, Pei Qian let out a soft sigh. His entire body stiffened when he had heard the words ‘Teacher Qiao’. His reaction was so extreme that it was almost like he had PTSD.

Boss Pei’s subordinates seemed to be growing at rapid speed. He was losing control over them…

When Lin Wan just started out, she had only been a newbie who quietly helped out with projects. However, after undergoing some training, she was looking more and more like a leader of a department.

Take her advertising plan for instance. There was only one word to describe it: reliable!

Pei Qian was very sure that if they followed Lin Wan’s proposal to advertise Be Quiet, people would mindlessly buy it upon its release. Then, Pei Qian could expect incredible sales from the get-go.

That was why he had to avoid it at all costs!

Yet, what should he do instead…?

He was a little worried.

He knew full well that Tengda had released too many successful games. It also had a significant number of fans from all around the country and was being closely observed by the official games platform. Game Designer, Repent and be Saved, and Bloody Battle Song had all been given a lot of attention by the official games platform. Once they released Be Quiet on the platform, they would only have to do a little marketing before a good number of people would purchase the game.

Pei Qian could no longer enjoy the good old days of advertising without having to worry about garnering attention.

Thus, it was no longer enough to make ducks and drakes of his advertising money. He had to hope to achieve the opposite effect!

It sounded difficult to achieve, but Pei Qian had spent a lot of time and effort thinking about this. He was now well-prepared.

His ultimate aim was to turn gamers away before they forked out a single cent!

In the past, Pei Qian tried turning gamers away by extending the refund allowance period and increasing the game’s difficulty.

However, the facts had proven that the strategy was ineffective.

Pei Qian had no other choice. He could only say that gamers were now too strong in terms of reverse psychology. Attempting to persuade them to refund a game once they had made a purchase would only make them more adamant in keeping it.

Now, Pei Qian had a better plan: to turn gamers away before they even made the purchase!

Do you want to buy the game? I’m sorry, I won’t even sell it to you! Who says that games should be made available for anyone to purchase?

The fact that it was a common practice didn’t make it reasonable! He would only allow people to purchase Be Quiet once they had proven that they were worthy.

The game was not meant for ordinary people!

Pei Qian would cuss at anyone with objections.

Pei Qian decided to set multiple difficult questions during the marketing period. Only gamers who passed the various tests would be allowed to purchase the game!

That way, ordinary gamers would not be able to buy the game even if they had money. They had to earn the rights first. It would not be that easy to obtain the rights. They would have to pass various tests.

Everyone experienced laziness. Once people discovered that they would have to pass several tests before they would be allowed to purchase the game, most would just give up.

What’s more, the riddles would be very complicated. If everyone took at least a month to solve them, Pei Qian would not earn any revenue during this cycle.

The worst-case scenario would be that he would start generating more revenue during the next cycle. However, that would still be better than earning money during this cycle! That would be Tengda’s advertising strategy for the new-age: repulsive advertising.

Of course, Pei Qian could not explain all of these things to Lin Wan. He had to think of a way to bluff her.

Pei Qian gently tapped the table and said in a low voice, “There’s no big problem with your proposal, but it’s too conservative.”

Lin Wan’s eyes lit up at once.

Indeed, Boss Pei had a better plan!

She listened intently.

Pei Qian continued, “I’ll personally take charge of the marketing this time. None of you can interfere. We’ll still buy advertising spaces, but I’ll decide what kind of advertisements to display.

“I want to play a simple alternate reality game with all of Be Quiet’s players.”

Lin Wan was stunned. “Huh?”

She had been ready to take down Boss Pei’s suggestion, so that she could execute it later.

However, Boss Pei had ended up deciding to take over the advertising work himself. What’s more, he was not planning to tell her about it. Still, on the bright side, it meant that Boss Pei was going all out with the advertising this time!

Lin Wan was overjoyed. “Alright, Boss Pei. I’ll stay tuned!”

After sending Lin Wan off, Pei Qian checked how much time he had left before knocking off. Then, he immediately started planning for Be Quiet’s repulsive advertising.

Pei Qian had not revealed anything to Lin Wan at all. That was because his advertising strategy would be a riddle event. He had to keep it under wraps.

Pei Qian found the programmer from TPDb, who had been in charge of the Tengda Spirit compatibility test, and put him in charge of creating the program for the riddle event.

Until now, none of the questions or answers in the Tengda Spirit compatibility test had been leaked. Obviously, the programmer was quite reliable. That was why Pei Qian entrusted this task to him as well.

There wasn’t much work involved. All he had to do was edit the website and minor details in the game.