Chapter 435 - Pick Yourself Up from where You’ve Fallen Down (1/2)

Chapter 435 Pick Yourself Up from where You’ve Fallen Down

Pei Qian nodded. “Yes, is there a problem?” Chang You’s expressions were very exciting. He was first confused, then puzzled, and finally thoughtful. However, after several changes, Chang You still said through gritted teeth, “Alright, Boss Pei! I’ll do that!”

He turned around and walked out.

Pei Qian quickly raised his hand. “Wait!”

Chang You, “Eh? Boss Pei, do you have other instructions?”

Pei Qian cleared his throat, thinking about how to phrase his thoughts. He discovered that the situation was looking increasingly strange.

In the past, whenever he gave ridiculous suggestions, his subordinates would confirm his instructions with him repeatedly, clarify operational details, and then reluctantly carry them out.

Today, Chang You did not ask a single question. Instead, he struggled internally and was prepared to carry it out!

That wouldn’t do!

Pei Qian could not relax.

How would Pei Qian know if his subordinates understood his instructions if they did not question him or express doubt?

A single misstep could lead to dire consequences!

After some thought, Pei Qian tried asking, “Tell me what you would say during the news conference.”

Chang You confidently answered, “I’ll emphasize the cell phone’s flaws; it’s expensive and it’s heavy. After that, I will tell the audience that our cell phones are expensive because we have used the ‘following materials’, and then I’ll list out the hardware.

“Boss Pei, don’t worry. I’ll simplify everything as much as possible and only tell the customers critical information.

“After that, I’ll focus on its weight. I’ll tell them the exact mass of our cell phone, and then compare it with more commonly-bought cell phones in the market. That’ll allow everyone to have an idea of our cell phone’s weight.

“Then, I’ll tell everyone that the cell phone’s weight is mainly due to its powerful 5800 mAh battery…”

Pei Qian felt sorrowful.

It’s a good thing I asked more questions. He obviously misunderstood me!

Chang You was saying that he would talk about the cell phone’s flaws first before turning them into merits. Take the cell phone’s weight for instance. He would first acknowledge that the cell phone was a 250-gram machine, but he would then showcase the cell phone’s merits: its powerful battery and long endurance.

That was akin to following up every insult with praise.

How could that do?

If he said those things at the news conference, it would not be a failed news conference at all!

After some consideration, Pei Qian said, “You’re on the right track, but you still have to work on the details. This is what I suggest.

“The news conference should go exactly opposite of most other news conferences for cell phone brands.

“Tell them the price once you start speaking.

“Don’t netizens nowadays like to leave as soon as they realize they’re not the other party’s match? Let them do that at the beginning, so that they won’t have to wait. “Prepare a picture to cover all the merits of our cell phones. Don’t spend more than five minutes explaining this picture.

“Then, emphasize on the cell phone’s flaws.

“First, say it’s expensive. Not only must we emphasize that the cell phone will be priced at more than eight thousand yuan, but we must also emphasize that the cell phone cannot be paid for by installments. We’ll never offer discounts, too!

“Second, say it’s heavy. We’ll give them the cell phone’s accurate mass, and its final mass after sticking the film and putting on the cover. After that, compare it to other everyday objects. Make it clear to everyone that the cell phone would feel very heavy if they try to carry it with one hand!

“Once you go into this segment, you cannot start talking about the cell phone’s merits again because you’ve already covered them at the start!

“You cannot say things like ‘our cell phone is heavy because it contains a 5800 mAh battery’ during this segment! “Focus on the flaws when you’re talking about the flaws. Nobody’s asking you to praise yourself. Don’t try to come up with so many gimmicks, but try to be more sincere.

“Of course, that won’t be enough for the news conference.

“Think carefully about more of the cell phone’s flaws. Is it just heavy and expensive? There’s no such thing as a perfect product in the world. If you can’t find flaws, there must be a problem with your eyesight!

“Look for enough flaws to spend thirty minutes talking about!

“All in all, this news conference should last for about an hour. Of course, I wouldn’t mind if it’s slightly shorter.

“Many cell phone manufacturers have long and boring news conferences. They can even spend ten minutes talking about minute functions. That’s not showing respect for the audience’s time. We have to avoid doing that at all costs!

“That’s about it. Have you noted them all down?”

Pei Qian smiled as he gazed at Chang You.

Once again, Chang You went from looking confused to puzzled, and then thoughtful. Finally, he nodded. “Alright, I’ll do a slideshow based on this!”

Pei Qian, “…”

For some reason, he could not relax. However, he had already said everything that he wanted to. He could not possibly prepare the slideshow himself, could he?

Thus, he nodded. “Alright, do what you have to. Ask me if you have any questions.”