Chapter 224 - Ming Yun Private Kitchen (1/2)

Pei Qian felt a little faint.

I had done Hardcore Reviews to fool Lin Chang; why had this suddenly become the inspiration for Fei Huang Workspace?

Huang Sibo did not notice Boss Pei’s astonishment as he continued to talk about the ideas that had exploded in his and Zhu Xiaoce’s heads after they had watched Hardcore Reviews.

Digital reviews were up and coming now.

In the foreseeable future-as domestic consumption increased continuously with all sorts of digital products being developed, more ordinary consumers would start paying attention to reviews on such products.

Doing such reviews could attract the attention of fans as well as create possible sponsored partnerships with developers. As long as a balance could be sustained, viewership and material profits could both be garnered.

The inspiration Huang Sibo and his team had received from Hardcore Reviews was specifically regarding the format of reviews.

Presently, most review programs domestically were focusing their efforts on making serious videos where the product reviews and tests were done with increasing complexity with the usage of detailed specifications and figures. They were all trying to showcase their professionalism.

Previously, this was what Huang Sibo and company had thought of doing as well.

As Fei Huang Workspace lacked the professional expertise in this area, they had not thought of doing such product review shows; they couldn’t compete on these grounds with other reviewers.

However, after watching Hardcore Reviews, Huang Sibo suddenly realized something.

Even if a certain level of professionalism wasn’t reached, that was fine!

Hardcore Reviews seemed to have blazed its own trail. While everyone else was seriously reviewing digital products according to their specifications and using all sorts of data and figures, Hardcore Reviews had used a more unorthodox method to inform viewers of many other aspects of these products.

For example, a cell phone’s degree of waterproofing, whether it could withstand heavy impact or not, whether the internal mechanisms could be tampered with or not…

Although there wasn’t any professionalism involved, viewers were very happy with Hardcore Reviews; viewership was actually even higher than many professional reviews.

Huang Sibo and Zhu Xiaoce realized something from this: professional reviews might not necessarily be the best reviews!

Of course, it didn’t hurt to be more professional. After all, the more professional a video was, the less the content of the video could be criticized. People would be impressed by it.

However, if professionalism was overemphasized, the videos might no longer be of interest to the average doe. Viewers would be confused and baffled just by watching them.

Many viewers actually weren’t particularly concerned with some specific figures or data; even if they knew about these, it would be hard for them to grasp what exactly these numbers meant.

Conversely, reviews that were more subjective and more emotive might be more readily acceptable by them.

Hardcore Reviews had adopted this direct presentation method. It had used a table knife to hack at the rear cover of phones; the harder it was to smash the cover, the better the phone. This was a much more direct and acceptable way of showing the durability of a cell phone rather than a truckload of technical information.

Hence, after Huang Sibo and Zhu Xiaoce had done their research, they had decided to combine short videos with digital product reviews and for this to be the new direction for Fei Huang Workspace!

Two main reasons had led to this decision.

First, Fei Huang Workspace’s documentary filming experience had racked in significant losses. Boss Pei had to step in to cover the deficit. All Fei Huang Workspace employees had felt a little dejected and that they had let Boss Pei down.

Hence, Huang Sibo and Zhu Xiaoce decided that they had to find a way to start generating profits.

Digital product reviews were one of the best ways to do so. Occasional sponsored partnerships that were not overdone and did not involve false advertisements or lying to people could work. Adding to that-if viewers could participate in lucky draws as well, this model would be feasible.

Second, short videos were a forte of Fei Huang Workspace. Boss Pei’s Daily Life had attained explosive success, and Zhu Xiaoce had already proved his mettle at persistently producing creative ideas for short videos as the director.

Compared to other platforms and companies, Fei Huang Workspace’s short videos were more professional and interesting; this was a core advantage.

Huang Sibo was very excited as he elaborated on Fei Huang Workspace’s future plans.

Pei Qian heard Huang Sibo talk as his heart suddenly grew cold.

Darn it; I knew that this call would not be anything good!

Pei Qian had not expected that a product review program he had casually created had given Huang Sibo and company such inspiration? Who could have predicted this?

However, Pei Qian calmed down and thought about this. He felt that things were not as bad as they seemed yet.

Digital products were being developed at such a fast pace while product review channels and programs abounded. Although it was still flourishing, all sorts of review programs were surfacing at lightning speed; the competition was extremely intense.

After all, since Huang Sibo and company could see prospects in digital product reviews, others could as well.

The barriers to entry for digital product reviews were not high.

Even an ordinary consumer could buy some digital equipment, play around with it, take a look at its specifications, and then speak about his real-life experiences using it. This could also become an episode on its own.

Furthermore, Huang Sibo and company’s rivals would have a wealth of experience and various review programs already.

Under these circumstances—while Fei Huang Workspace might be able to make a name for itself, whether it would be a persistent hit or not was unknown.

Moreover, Fei Huang Workspace embarking on the filming of digital product reviews in the form of short videos would be better than them taking on some other easy money-making opportunity. For example, by making another short film series like Boss Pei’s Daily Life.

All in all, the digital product reviews field was very deep and wide.

What’s more—for Pei Qian, the massive loss-making machine that was Upwind Logistics was almost going to start business. Even if Fei Huang Workspace made some minor profits, that would not affect his grand loss-making scheme.

Thinking about this, Pei Qian nodded and said, “Alright, I’ll support you guys. However, you all have to remember something: treasure Fei Huang Workspace’s reputation. Don’t force yourselves into taking unseemly sponsored partnerships, alright?

“Rest assured, Boss Pei, we understand!’ Huang Sibo happily hung up the call.

August 7th…

Lu Mingliang reported to Pei Qian the first major decision he had made as CEO of Upwind Logistics. He had changed the delivery shifts for Upwind Courier stations’ express deliverymen.

Considering that their customer base was mainly working adults who weren’t at home most of the day, each express deliveryman would be responsible for a separate shift. One would take the morning shift from 6am to 3pm while the other would take the night shift from 2pm to 11pm.

As the night shift might be more tiring, additional remuneration would be provided.

The two express deliverymen could also rotate the shifts to prevent any implications to their health from working the night shift for an extended time.