Chapter 223 - Fei Huang Workspace’s New Target (1/2)
Pei Qian happily handed this task over. Of course, considering that Lu Mingliang was his trusted confidante after all, in order to not let Lu Mingliang have the wrong idea of Upwind Logistics; Pei Qian had to say a few more words.
“Upwind Logistics is part of my long-term plans; it would temporarily be in a loss-making state. However, you don’t have to worry about this. No matter how much losses might be incurred in the future—no matter how many months or even years, that is not an issue.
“Making money is Upwind Logistics’ final goal in the distant future; you have to bear this in mind.”
Hearing Pei Qian’s words, Lu Mingliang couldn’t help it but be stunned.
Making money was the final goal? What were the goals before that?
Lu Mingliang thought for a while and asked, “Boss Pei, you mean that the task at hand now is to expand our customer base and the initial phase involves burning cash to fund a rapid expansion?”
Pei Qian sipped his coffee and replied, “This is one of the objectives; there are many others as well. For example, creating convenience for more people.”
Lu Mingliang was baffled; he had not expected this point.
Pei Qian said earnestly, “In the express delivery industry now, almost everyone is pursuing profits at all costs; the actual delivery experience is rather bad. Upwind Logistics’ main objective is to provide the best express delivery service.
“If other express delivery companies don’t want to deliver to someone’s doorsteps, we will. If other companies won’t help in tearing boxes apart and throwing away trash, we will.”
“While other companies might choose to ignore complaints—when we receive them, we will definitely think from both our employees and the customers’ point of view to find a suitable solution.
“All in all, what we want is not only a large customer base and profits; we also want a good reputation. In fact, our reputation is our first priority!
“The task I am giving you is to improve Upwind Logistics’ reputation as much as possible. I am even encouraging you to use as much money as necessary to clinch a good reputation for the company.
“Remember this: you are a Tengda employee. Don’t be afraid of spending money, understand?”
Lu Mingliang nodded vigorously, “I understand, Boss Pei!”
Hearing Boss Pei’s words, Lu Mingliang was even surer that he had made the right decision.
To put his heart and soul into a business that could bring convenience to the masses; even if money could not be made from this, it was still something very meaningful and worthwhile!
Seeing Lu Mingliang’s response, Pei Qian was very happy. Indeed, he had asked the right person!
Pei Qian was the happiest about Lu Mingliang’s willingness to listen to his orders. Whatever Pei Qian wanted done, Lu Mingliang would definitely act accordingly without making his own decisions.
Now, Lu Mingliang evidently had bought into Pei Qian’s ‘spending money to get a good reputation’ thinking. For the foreseeable future, Upwind Logistics would definitely not be able to make profits.
Leaving Lu Mingliang in Tengda Games might be a risk; there was no certainty that losses could be made there. However, putting him in charge of Upwind Logistics was a different story!
As long as Lu Mingliang did exactly as Pei Qian desired, it was impossible to not create losses!
After finishing his discussion with Lu Mingliang, Pei Qian played games for a while in Fish-Catching Internet Cafe. He could feel that the Fish-Catching Internet Cafe in Ming Yun Villas evidently had fewer customers recently. Some had been poached by the newly opened nearby shops.
The number of people surfing the net in the internet cafe area was extremely few.
As Pei Qian was playing, Ma Yang came over. “Brother Qian, something bad has happened! Recently, yet another new chain internet cafe brand has opened in Jingzhou City. It is called Xing Le Internet Cafe and is also a high-end chain.
“Furthermore, they have gotten investments from Fu Hui Investments; they seem to be on a
warpath!”
Pei Qian was stunned. “I remember that a new internet cafe had opened nearby recently…”
Ma Yang was a little anxious as he said, “That is precisely the Xing Le Internet Cafe’s branch here!
“Also, I have found out that Xing Le Internet Cafe’s environment is not that good as ours and the specifications of their computers cannot be compared to ours; however, they are significantly cheaper and are getting more and more popular!
“I had gone to take a look; they indeed have many more customers than us!”
Pei Qian had not spoken. He hurriedly thought about this matter thoroughly.
Xing Le Internet Cafe’s model was clearly just a cheapened version of Fish-Catching Internet Cafe. Although the computer specifications were slightly lower and the environment was not as nice and was a little more cramped, these factors allowed for a significant reduction in capital injections. That’s how they could price their rates much lower as well.