Part 26 (1/2)

SOME TYPES OF titLES Attempts to classify all kinds of headlines and titles involve difficulties similar to those already encountered in the effort to classify all types of beginnings Nevertheless, a separation of titles into fairly distinct, if not roupsare the nine most distinctive types of titles: (1) label; (2) ”how” and ”why” stateure of speech, paradox, and expression of great nitude; (4) quotation and paraphrase of quotation; (5) question; (6) direct address, particularly in imperative form; (7) alliteration; (8) rhyme; (9) balance

The label title is a simple, direct statement of the subject It has only as much interest and attractiveness as the subject itself possesses Such titles are the following:

(1) RAISING GUINEA PIGS FOR A LIVING One Missouri Man Finds a Ready Market for All He Can Sell

(2) HUMAN NATURE AS SEEN BY A PULLMAN PORTER

(3) THE FINANCIAL SIDE OF FOOTBALL

(4) CONFESSIONS OF AN UNDERGRADUATE

(5) BEE-KEEPING ON SHARES

(6) A COMMUNITY WOOD-CHOPPING DAY

(7) WHAT A WOMAN ON THE FARM THINKS OF PRICE FIXING

The ”how-to-do-soiven a ”how” title that indicates the character of the contents; for example:

(1) HOW I FOUND HEALTH IN THE DENTIST'S CHAIR

(2) HOW TO STORE YOUR CAR IN WINTER

(3) HOW A FARMER'S WIFE MADE 55 EXTRA

(4) HOW TO SUCCEED AS A WRITER Woan and Finally Got on the Right Road

The ”how” title may also be used for an article that explains some phenomenon or process Examples of such titles are these:

(1) HOW A NETTLE STINGS

(2) HOW RIPE OLIVES ARE MADE

(3) HOW THE FREIGHT CAR GETS HOME

Articles that undertake to give causes and reasons are appropriately given ”why” titles like the following:

(1) WHY CAVIAR COSTS SO MUCH

(2) WHY I LIKE A ROUND BARN

(3) WHY THE COAL SUPPLY IS SHORT

A titlecharacter of the idea it expresses; for example:

(1) WANTED: 50,000 MEN

(2) 200 BUSHELS OF CORN PER ACRE

(3) FIRE WRITES A HEART'S RECORD