Part 24 (1/2)

TAKING THE STARCH OUT OF THE MARCH

BY GERALD MYGATT

Don't most of us--that is, those of us who are unfaeneral--don'tdown a road in perfect step, left arht shoulder, head and eyes straight to the front (with never so e a mosquito or a fly), and with the band of the fife-and-druaily at the head of the column? Of course we do Because that's the e see the Aso many men from one place to another in the quickest time and in the best possible condition And itis the principal occupation of troops in the field--that it is one of the hardest things for troops to learn to do properly, and that it is one of the chief causes of loss

ADDRESSING THE READER DIRECTLY A direct personal appealfor an article The writer see to each reader individually instead offor thousands This forentle reader,” but its appeal is perennial To the pronoun ”you” nation of the particular class of readers addressed, such as ”You, mothers,” or ”You, Mr Salaried Man” The iest for the ”do-this-and-don't-do-that” style, particularly in articles of practical guidance, but that need not deter a writer fro occasionally

DIRECT ADDRESS BEGINNINGS

(1)

(_New York Times_)

SMALL CHANCE FOR DRAFT DODGERS IF DOCTORS KNOW THEIR BUSINESS

A ith you, Mr Would-Be-Slacker If you 're thinking of trying to dodge the selective draft by pretending physical disability when you get before the local exemption board, here's a bit of advice: Don't Since you are Mr Would-Be-Slacker there is no use preaching patriotis that will influence you: If you try to dodge the draft and are caught, there is a heavy penalty, both fine and iht

(2)

(_Aazine_)

THE GENERAL MANAGER OF COWBELL ”HOLLER”

BY BRUCE BARTON

You would never in the world find Cowbell ”Holler” alone, so I will tell you how to get there You co Hill pike until you reach West Pinnacle It was from the peak of West Pinnacle that Daniel Boone first looked out over the blue grass region of Kentucky You follow the pike around the base of the Pinnacle, and there you are, right in the heart of Cowbell ”Holler,” and only two pastures and a creek away from Miss Adelia Fox's rural social settlement--the first of its kind, so far as I know, in Ao Tribune_)

THE ROAD TO RETAIL SUCCESS

BY BENJAMIN H JEFFERSON

You all know the retail druggist who has worked fifteen or sixteen hours a day all his life, and now, as an old rocer who has changed from one store to another and another, and who finally turns up as a collector for yourmilliner and, perhaps, have followed her career until she was lost to sight a stationers and newsdealers You have seen the until late at night; and have observed with sorrow the small fruits of their many years of toil

Why did they fail?

(4)

(_Illustrated Sunday Magazine_)

THE MAN WHO PUT THE ”PEP” IN PRINTING

Look at your watch

How long is a second? Gone as you look at the tiny hand, isn't it?