Part 15 (1/2)

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Table 4.1 Search Term Results Search Term Results

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There are still too many hits, so we add the area code 212, which in turn reduces the hits to local retail manager jobs in the 212 area code only. This is a good list to start with.

Note: Your results may vary because Google changes minute by minute. Your results may vary because Google changes minute by minute.

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GUERRILLA MISSION.

Now you try it. Fire up your PC and connect to the Internet. Go to . Click the Advanced Search link and you should see a screen like the one shown in Figure 4.7 Figure 4.7. Replace the 2 words ”retail” and ”manager” with 2 words that are specific to your job search. Next, replace the 212 area code with your area code or the area code of the city you want to research. Click the ”Google search” b.u.t.ton and start reading. This research is fast and accurate. It won't uncover every opportunity, but it will enable you to find many more offerings than you would see using just the job boards or newspapers-and you will do it much faster, too.

FINDING LISTS OF PROSPECTS

Using the Internet is not the only way to gather information. Here are some easy ways to find lists of prospects for your job-hunting campaign.

Chambers of Commerce

Nearly every city and town in the United States has a Chamber of Commerce whose sole job is to promote commerce. If you call their office, I guarantee you they will give you a list of their members. It may also appear on their web site. Chamber of Commerce members tend to be among the most civic minded in your community and are quite accessible. Finding them on Google is simple: just type in ”Chamber of Commerce” with the name of your town or city and Google will find it for you.

Industry a.s.sociations

If you are looking for information on a specific industry, business a.s.sociations can be helpful. As noted, the American Society of a.s.sociation Executives is a good place to start: / run by none other than Guy Kawasaki of-you guessed it-Apples' first marketing guru and the author of many of the most useful books on management today. run by none other than Guy Kawasaki of-you guessed it-Apples' first marketing guru and the author of many of the most useful books on management today.

Web Sites for Conferences, Conventions, or Trade Shows

To find events that are specific to your chosen industry, do a Web search for an industry name and terms such as conference, trade show, or convention (see Figure 4.8 Figure 4.8).

Figure 4.8 Google search industry. Google search industry.

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Figure 4.9 Google search industry links. Google search industry links.

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Google search industry shows the screen for a Google search for [conference or tradeshow or convention] and the industry, which for this example is medical.

Google's results reveal 2 large shows. Clicking on the links will bring you the site and a wealth of information (see Figure 4.9 Figure 4.9).

GUERRILLA INTELLIGENCE.

Service Corp of Retired Executives (SCORE) Mark Haluska

SCORE is comprised of both retired and working business executives. These people know decision makers! In many cases, they still work together, go golfing, belong to the same clubs, and mix at socials. So, they personally have a first degree contact with decision makers, many of which are current or past close colleagues.