Part 5 (2/2)

COLOR--The kind of light reflected by a surface.

CONCEPTION--The process of forming an idea or scheme.

DECORATION--Any thing or group of things that embellishes or adorns.

DESIGN (In general)--An arrangement of forms or colors, or both, intended to be executed in hard substances or pliable material or to be applied to a fabric or other surface for ornament.

(In printing)--The arrangement of ma.s.ses, lines, and dots to secure the qualities of beauty, and fitness.

(Specific)--”A design”: any piece of work into which the elements of design have been incorporated.

EGYPTIAN (Art)--Includes the period of art activity in Egypt dating from about 4000 B.C. through successive steps to 500 B.C. It was highly conventionalized, richly decorated, making use of material forms interpreted with vigorous color. In architecture its chief characteristic was durability.

ESTHETIC--Pertaining to beauty as manifested in the fine arts. ”The esthetic imagination differs from the scientific.... The difference is seen in the fact that the end is no longer knowledge but beauty.”

ECCLESIASTICAL (Style)--That which characterized the books and ma.n.u.scripts of the early churches, usually in black text letter forms with elaborate ornamentation and illumination.

GEOMETRICAL (Design)--Based upon spots, bands, or all-over patterns made up of straight and curved lines developed geometrically.

GEORGIAN (Period)--Included the English and Colonial American design of the 17th and 18th centuries. Similar to ”Colonial.”

GOTHIC (Art)--Developed in the architecture and applied design in Europe from 1200 A.D. to 1500 A.D. Characterized by vertical lines, pointed arches, and decorative material based directly upon nature.

GREEK (Design)--That of early Greece, dated from about 620 B.C. to about 350 B.C., developed under the influence of Egypt and a.s.syria but rising far above either in purity and expression. ”The Greek artisan had the unerring taste of the artist and sought his inspiration from the same sources.”

HARMONY (In art)--A state of completeness in the relations.h.i.+p to things to each other.

HEADBAND--The horizontal strip of decoration used to ornament or to set off a type page.

INDIAN (Art)--That of the East Indies or India, which have several styles, all oriental in character. American Indian art was manifested in geometric ornament, raw colors, and crude representation of animate forms.

INITIAL LETTER--A large letter, unornamented or decoratively designed, used to mark the beginning of a chapter, an important change in the text, or to decorate a single ma.s.s of type.

j.a.pANESE (Design)--Derived from the Chinese and usually commercialized in its application. Of chief interest to printers in the arrangement and rendering of wood-block prints.

MAHOMETANS--Followers of the Prophet Mahomet, including Arabian, Indian, Moorish, Persian, and other nations.

Ma.s.s--One of the main portions of a design, readily distinguished and having some unity in itself, yet remaining in proper relations.h.i.+p to the whole scheme.

MATERIALS OF DESIGN--Ma.s.ses, dots, and lines which compose the completed design.

MOTIF--The original source for a decorative scheme or element.

NATURAL FORMS--Motifs of design chosen from nature, either animate or inanimate.

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