Part 20 (2/2)
Fate, Destiny, and the Business of Life
Life is full of joy and pain, opportunities and obstacles This is e are given It is our fate Many people choose lives of fate, dwelling on what they have lost and living within the limitations that they believe control their existence However, life also gives us choice It gives us free will to create our destiny
If you want to keep good people, work needs to provide the i their destiny
-Alan Murray, The Wall Street Journal Essential Guide to Manage Lessons from the Best Leadershi+p Minds of Our Ti that we create, can be taken away in the blink of an eye That is what unites us-our mortality It is the decisions we iven that define e are and ill be
Life Lessons of an Entrepreneur I leave you with a collection of life lessons I have learned along the way I hope they play a sency's purpose: Fate is e are given Destiny is e make It is up to you which path you choose
Our business and personal lives are inextricably bound Finding balance is the key
We live life in days, weeks, months, and years, but we remember it in moments Seek to create, embrace, and cherish them
Everyone has a story, a unique set of circumstances and experiences that make them who they are Take the tiy is best invested in positive people whoe you to be a better person and professional
Negativity will destroy relationshi+ps and ruin the chemistry and culture within companies Build your personal network and business around positive people
Loyalty and trust are invaluable traits of friends, erity takes a lifetime to build and a moment to lose
We all need to be inspired Discover the people, places, events, books, and music that inspire you
We are allin the face of death
Get out of your comfort zone Some of the o of your fears and anxieties
Life is full of noise, interruptions, and distractions It will pass you by if you let it Take the time to quiet your hts In order to find happiness, wethat we truly believe in
Purpose co with the founder, and it is perpetuated through the agency's actions and professionals
In order to create an enduring brand, you need to assemble a team of talented and intrinsically motivated eanizations, and surround your agency with clients who value your professionals and services
Success itself is a process It requires persistence, perseverance, and an uncos
If you are not putting in the tiy to succeed, soht to complain when they take as yours
People and process drive perforencies to focus on their purpose
Purpose eases the pain of the long hours and gives you the fortitude to fail It ful, and serves as the pivotal piece of your ey
Conclusion Hybrid fir services
The Transfore is not always easy, but it is inevitable In the co-services industry will be transfor to evolve, will fade and a new category of disruptive hybrid agencies will rise to prorated services, hire and retain versatile talent, and profit froe, and continually apply shi+fts and advances in technology to strengthen their businesses, evolve their services, and deliver greater value to clients
Your agency has the opportunity to prosper in the co services, but you must make the choice to disrupt or you will be disrupted
The three prie velocity, selective consumption, and success factors-will drive the need for a new breed of agencies, functioning within a more open and collaborative ecosyste star in a traditional firm, you too have a choice Life and business are about the pursuit of purpose Push for change now before it is too late Do not give all of your tiy to a hopeless cause Knohen it is tianization where your effort and vision are valued Alternatively, take a risk, venture into the unknown, and build your own hybrid firm There has never been a better time
Core Concepts
Inefficiency Is the Eney is a key coe will shi+ft away froacy system of billable hours and move to more results-driven, value-based encies and independent consultants to disrupt the industry with lower prices and potentially higher profit ins
The traditional billable-hour system is tied exclusively to outputs, not outcoe, and creative-are of equal value It is a broken model
The amount professionals are paid does not have a direct correlation to the quality or value of the services they provide
There are countless factors that can affect a professional's efficiency, but distractions, tiest culprits
The guiding principle in hybridis that itprices are determined based on perceived and actual value rather than the nu takes to coencies The rate of change, continually accelerated by technology innovations, has created growing de firms Specifically, trends and shi+fts in consumer behavior, business processes, software, data analysis, co philosophies have affected the need for evolved services and consulting
Although change velocity presents challenges, it also provides significant advancey has e costs while increasing productivity and profitability
Hybrid agencies are able to build ely operate in the cloud, capitalize on advances in online coraphs to create a encies that understand technology trends and innovations are able to more readily adapt their own business models, continually increase efficiency and productivity, evolve client caly unrelated information