Part 38 (2/2)
If you take this magazine one year you will have:
One complete novel . . . By C. P. Gilman One new book . . . By C. P. Gilman Twelve short stories . . . By C. P. Gilman Twelve-and-more short articles . . . By C. P. Gilman Twelve-and-more new poems . . . By C. P. Gilman Twelve Short Sermons . . . By C. P. Gilman Besides ”Comment and Review” . . . By C. P. Gilman ”Personal Problems” . . . By C. P. Gilman And many other things . . . By C. P. Gilman
DON'T YOU THINK IT'S WORTH A DOLLAR?
THE FORERUNNER CHARLOTTE PERKINS GILMAN'S MAGAZINE CHARLTON CO., 67 WALL ST., NEW YORK
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Please find enclosed $_____ as subscription to ”The Forerunner” from _____ 19___ to _____ 19___
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[Advertis.e.m.e.nt]
Confidential Remarks About Our Advertising
This magazine was planned to carry twenty-four pages of reading matter and eight of advertising matter.
A careful list was made of about twenty first cla.s.s articles, personally known and used by the editor; and the offer was made to write absolutely true descriptions and recommendations of them.
The value of this form of advertis.e.m.e.nt was not in the extent of the circulation, but in
a. The unique and attractive method.
b. The select cla.s.s of goods.
c. The select cla.s.s of readers.
d. The weight of a personal authority specially known to these select readers.
Our readers as far as heard from have almost without exception spoken highly of our advertis.e.m.e.nts and declared they would purchase the goods.
If, however, the amount of sales secured does not equal the price of the advertis.e.m.e.nt, there is no reason whatever why any dealer should use our pages.
There is a tooth-paste, specially recommended by physicians, well used and found of marked value, noticeably checking decay of the teeth and improving mouth and throat conditions.
Now, suppose the makers take one page in one issue of The Forerunner at $25.00. Then suppose that only one thousand of our readers spend 25 cents each to try that tooth-paste. That makes $250.00; and the makers ought to get at least half of it.
if only two hundred did it, the makers would still get their money back--to say nothing of the additional advertising given by each new purchaser who likes it.
Here is an experiment The Forerunner would like to try.
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