27 Theres No Such Thing As Bad Publicity (1/2)

As Alan went upstairs to get ready for bed, his tweet set off a chain of events online.

Initially, most tweets at celebrity type figures go unnoticed unless the celebrity responds.Gerald normally wouldn't let himself be used to hype up others like that, but when he saw the picture of the cappuccino he was stunned by the artistic ability and craft of Alan yet again.

He couldn't help but retweet it.He also naturally followed Lux Cafe.

These simple two actions instantly brought Lux Cafe to the attention of many of Gerald's followers.

A number of people instantly followed and tweeted at Lux Cafe.Most of these were the customers who had gone to the cafe today.The pics they tweeted included not just the coffee, but also the strange rules on the chalkboard, the luxurious decor, and of course the front of the cafe.

Tweet after tweet came in.Seeing how popular the cafe was, and how many people had apparently gone there after Gerald tweeted, his other followers grew curious and looked at the tweets and the pics.

Some of them responded to tweets asking if the photos were edited, others tweeted at Lux Cafe to ask when they were open.

Alan was busy getting ready to sleep, so he didn't pay much attention to this.Tom had set his notification settings so he only received notifications when Tom tweeted at him.Knowing Alan's personality, he'd turn off all notifications if he was getting blasted with tweets, so Tom took this step to make sure he would have a way to contact Alan.After all, Alan had already changed his number.

While Alan went to bed unaware of the fact that his popularity was growing, his account began to blow up on Twitter.Pretty soon the hashtag ”luxcafe” was trending.Thousands of tweets had been sent, all started by the hundreds of customers he'd served.

His follower count had already passed ten thousand.While this was nothing to those big celebrities, for a new business to reach that amount in a single day was practically unheard of.The only time that happened was when they were being supported by large companies behind the scenes or had gone through extensive planning.

As a result, the conversation on Twitter began turning to conspiracy theories about how the business was actually owned by Gerald, or how the owner had paid Gerald money to make him advertise his account.

These theories were initially started by bored people with too much time on their hands who craved attention.However, there is no shortage of people like that on the internet, and the theory quickly became popular.Of course, as a result Lux Cafe stayed trending and Alan's followers continued to increase.

This in turn fueled the conspiracy theorists.It was a truly vicious cycle.