Chapter 334 : Folding Screen (1/2)
“Price competition is a must, but we still need more means!” Jiang Maomin tapped his finger on the table. “I believe that everyone in the room has already learned about Red Letter in detail. Their products can be described as China most expensive brand, but the market share can continue to improve!”
“Their advantage is that leading technology, and price competition has limited impact on them. We also have to use technology to compete with them!”
After Jiang Maomin finished, everyone was meditation. Technical competition? Now everyone knows that Red Letter smartphones are almost one of the best products in the world, even Apple and Samsung are inferior.
“President, I have an idea!” A senior executive said, Jiang Maomin looked at him. This is the general manager of LG Group North America, Park Ji-hoo, one of the core members of the group, with a unique vision and outstanding ability. The LG Group can develop vigorously in North American market and cannot do without his wisdom.
Park Ji-hoo continued: “Since Red Letter Group is ready to introduce smart products that can be virtual projections for North American market, some of leading technologies that our group already has do not need to be hidden.”
“Get them out directly, release new phones, maintain a relatively low price, and compete for the market with high cost performance!”
“What do you mean?” Someone thought of something.
“Yes, I am talking about the new generation of OLED (flexible screen) technology that we have developed.” Park Ji-hoo said.
He waved his hand, and the assistant next to him immediately showed the relevant materials through the virtual projection equipment bought from China.
“A new generation of OLED technology that can produce ultra-thin, self-contained and flexible plastic film displays!”
The flexible display discards the glass material, and the special new plastic material makes the display panel bendable and not easy to break, making it suitable for a variety of smart wearable devices.
This technology LG Group has always been at the leading level in the world. The curved screens of many products are provided by their group, such as TV, computer, etc. They also launched curved screen smartphones.
However, the previously introduced curved screen mobile phone, although the screen is curved, but the user can not change the screen shape at will, subject to various restrictions, and can not be folded.
“This technology has only just been developed, and it needs to be tested and improved. It will take at least half a year to launch.” Someone said.
“Can’t wait! Any product can’t be perfect.” Park Ji-hoo said, “No one knows what the market will become after half a year. Or virtual projection phones will be popular. At that time, our screen technology value will be Great discount!”
“It is better to sell new products directly and seize the market! We will not necessarily be overtaken by Red Letter, and may even grab the cakes of Samsung and Apple!”
“Park Ji-hoo said that because of the entry of Red Letter, we can no longer predict the changes in smart product market after half a year. In contrast, it is a wise choice to release new technology competition in advance.” Jiang Maomin also agreed with Park Ji-hoo.
They also talked for a long time, based on the actual situation analysis, and finally passed this resolution. Therefore, under the competitive pressure of Red Letter Group, LG Group had to announce that it would launch a new curved folding smartphone!
So, before the global launch of Red Letter Group, LG Group held a global launch of a new generation of smartphones.
Flexible screen, foldable, ultra-thin, convenient… These advantages have attracted the attention of majority users.