Chapter 34: Hot sales (1/2)
Taking advantage of the increased traffic, Liu Mingyu organized a three-day event in the gold shop.
All gold prices are 20% off.
This is terrible. Generally speaking, gold shops mainly make money from processing fees, and there is also the purchase channel.
General gold shops engage in activities, at most, processing fees are waived. Such an approach like Liu Mingyu is completely trading at a loss.
Now the price of jewelry gold in gold shops is generally around 365 yuan/gram, and this price includes processing fees.
A 20% discount on 365 yuan is 292 yuan. This price is actually close to the international market transaction price. If gold shops sell at this price, it will be a completely loss-making transaction.
But for Liu Mingyu, all the gold was shipped in the last days. This price is much more affordable than the price repurchased in other gold shops.
The event at Longfengxiangjin Store stimulated a large number of people to buy gold.
Originally, Chinese people have a greater interest in buying gold collections. Many times, gold jewelry is needed for decoration. For weddings or various anniversaries, gold jewelry is one of the indispensable gifts.
The people who came to the gold store to see jewelry are generally more eager to buy. When they see this activity, they can't bear it.
I saw the jewelry one by one, as if I didn't need money, and brought them home in large and small bags.
Liu Mingyu even heard someone call relatives and friends to buy.
After listening to it, Liu Mingyu smiled happily and wanted this effect.
However, the gold is sold at a 20% discount, and the consequence is that it is only three o'clock in the afternoon.
Shi Dawei ran over and said, ”Brother Yu, the gold in the store is almost running out. I guess I won’t be able to close the store at night.”
”No way, the gold I gave you this morning is also sold out?” Liu Mingyu asked in surprise, although he knew that the store was hot, and the store was full of heads.
”Not yet, but it's almost sold out. They all seem to be crazy. They buy dozens of grams and dozens of grams, and I still get a gold bracelet in a simple and rough way. If it is too detailed, it is really not enough. Customers buy.”
Shi Dawei was also stunned by the hot phenomenon in the shop. The gold given in the morning was melted together with the help of the clerk to make gold bracelets.
This is a lot of loss, just melt it a bit and get a shape, otherwise, just a few more masters will not be enough for them to grab.
It is always impossible to sell them a piece of gold directly, but the shop also promised that as long as the buyer can prove that it was purchased during the activity period in the past few days, they can create the corresponding style for free.
The price of gold in the Longfengxiangjin store was cheaper than other stores. When converted, it is equivalent to the price of a few years ago. Coupled with the free processing of jewelry, those customers have no scruples about buying it.
Liu Mingyu went out, filled his backpack with fifty catties of gold, and then returned to the gold shop.
It's not that he doesn't want to make more at once, it's just that this backpack has a limited weight. Putting 50 catties of gold in it almost broke the backpack.
came to the manager's room and called Shi Dawei in.
Liu Mingyu took out the gold and exhorted: ”Take these out and continue to sell, to ensure the needs of customers.”
Maybe it's because I've seen a pile of gold put together once, this time Shi Dawei was not too surprised, but just nodded and said: ”Okay, I will arrange it now.”
There is really a lot of traffic in the gold shop. The fifty catties of gold I took in the back lasted less than two hours, and they all sold out.
Liu Mingyu transported another hundred catties of gold in the same way before he could barely supply it.
The staff were so busy that they couldn't even eat rice. Everyone ate a boxed lunch at random, and the whole person rushed on it.
The employees in the gold shop work in two shifts. When they arrived at the back, the morning shift did not go back. They worked overtime in the shop together, which was barely enough.
When I got off work at nine o’clock in the evening, I did some statistics and sold 105,000 grams today, of which 100,000 grams were obtained by Liu Mingyu today, and the other 5,000 grams were from the original gold store.
292 yuan/g, 105,000 grams is 30.66 million operating income.