Chapter 492： Vegetable branding (2/2)
At the banquet, he said that he had never seen such a regular vegetable cultivation in this city.
He voluntarily asked for cooperation, and even paid for investment. Li Tian was taken aback at the time. This boss will be on top of it! His fertile agricultural park is still losing money, he still wants to invest?
Of course, Li Tian declined it. The only shareholder of Fu Rao Agricultural Park is Zhao Ruxue. It is enough to have her alone. No other shareholders are required to enter the market. Moreover, Li Tian has no shares for him.
A 0.1% stake is worth 10 million. If this boss knows about it, it is estimated that he will be scared.
He said that he has been selling vegetables for many years. He has tried all methods for promotion and price wars. Now he wants to make a brand. However, it is obviously unrealistic for him to grow his own dishes in large areas in rural areas, especially since he has limited funds. If he loses money, his efforts for several years will be in vain.
However, if there are no special vegetables, how to make a brand?
The main thing is to have special and excellent products.
…
This evening, Boss Zhang said a lot, and Li Tian was also a little bit emotional. For Boss Zhang, Li Tian appeared too timely.
Because he is the owner of a vegetable shop, not only this vegetable market, but also three of the larger vegetable markets have his branches. He knows what kind of dishes customers will buy in what seasons. It can also be called a big vegetable seller. Data.
He wants to cooperate with Li Tian’s Rich Agricultural Park for a long time. He will give market valuation data. Li Tian’s Rich Agricultural Park will grow green vegetables. Then he will invite a professional photo-advertising team to take the scene. Pollution, green and healthy food.
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As for their shop, half of the storefronts can be rented from the brand of Rich Agricultural Park, which specializes in selling products of Rich Agricultural Park.
Li Tian feels that this method is good. If green vegetables are used to create a brand and reputation in the city's vegetable market, it is also a kind of publicity for the rich agricultural park.
After that, the aquatic products and fruits of the Rich Agricultural Park can also be branded.
Otherwise, just like selling strawberries, selling them all at once, what is the difference from ordinary vegetable farmers?
…
Today’s Fufu Agricultural Park has been upgraded, with a total investment of more than 6 million. Taking pictures here as an advertisement will surely attract the trust and purchase of a large number of citizens. After all, the general vegetable growers have the scale of Litian Fufu Agricultural Park.
…
Li Tian feels that this is also an opportunity and belongs to the direction of future company discovery.
However, I talked for a long time tonight, but did not agree.
Li Tian is no longer a rookie. He has experienced a lot of things and knows a lot. Boss Zhang gave a high discount. UU Reading
For example, the market price of winter vegetables is 3 yuan per catty, while the wholesale price is generally 1 yuan. However, Boss Zhang is willing to give 2 yuan, of which the premium of 1 yuan is to borrow the brand benefits of the rich agricultural park.
Don't underestimate this yuan. If it really becomes popular and sales rise, a small increase of 1 yuan is unimaginable.
However, Li Tian resisted the temptation.
The opponent is an old treacherous vegetable owner who is able to open a storefront in three vegetable markets. He is willing to open one more yuan, which shows that he is optimistic about the hardware strength of the rich agricultural park, and he can definitely earn it back.
Li Tian doesn't know how he wants to make money, but he has strict requirements.
He can not make money, the wholesale price is 1 yuan, and they can all be 0.9, but the premise is that the boss can not fake, that is, the vegetables from the rich agricultural garden must be the rich agricultural garden, and other low-priced vegetables cannot be used. To replace the rich agricultural park.
Second, the rich agricultural park has pricing power. (Needle Farmer System: 110110272)--(Needle Farmer System)