Chapter 198 Money, Willfulness, And Continued to Engage in Activities (1/2)

On Chenyun's side, when she heard Anwen say that, she was helpless

But what could she do

To put it bluntly, she didn't even have any shares in the company

She was just a worker

Of course, even if she had shares, she wouldn't question Anwen's decision

Although she was a strong woman, the environment in which she had lived since she was a child had already determined that she was not a dictator

It's true that she has a strong personality, but she knows what to do under what circumstances

She could make a suggestion, but she would never contradict a man after he made a decision

That would only stifle things and affect their relationship

Moreover, with an wen's family background, even if the decision was wrong, she could afford to lose, not to mention that the way she thought of was to hurt people with the original, as long as she had money, she would not lose

”Well, let me talk about the plan

Daily necessities are different from cosmetics, and their customer habits are more important than the good or bad of the products

Simply put, the brand is more influential, the customer loyalty is higher, and under normal circumstances, the customer basically will not change different kinds of daily necessities

But there is a situation where there is a promotion discount, and at this time, the customer will choose to buy some other brands of daily necessities

” After hearing this, an said immediately,” then we can afford a discount and promotion

” Chenyun rubbed his forehead and said quickly,” no, I mean, brand loyalty is when faced with cheap goods, customers choose cheap goods

But we can't lower the price because it will create a feeling in the hearts of our customers that our products are inferior and cheap, and that will have a great impact on our brand value

”” Um

What should we do

” Anwen asked

” It's very simple, that's to pick you up from Anzong

During the two events in the morning, you spent $ 8

3 billion on them, successfully causing a national craze

Our company's daily necessities were originally prepared to go public with this craze, but now if we want to kick out the Unilever, we have to do another round of activity

”” What event

”” Draw

” Then, Chenyun and an wen explained in detail how to operate

To put it simply, it was an opportunity to let the whole country know that their daily necessities company was rich, not short of money, and headstrong

A company with money and a company without money are completely different in the hearts of ordinary people

Rich companies would never use poor quality raw materials for a small benefit

Rich companies must have good production lines and good workmanship

Rich companies, if they invest in scientific research, their products should be good

But this is a concept

In fact, regardless of whether the company has money or not, it is all about making money

All marketing is packaging

This is the same as the people in the entertainment industry

And now, in the eyes of people outside the daily necessities company, what kind of person is it

Rich, headstrong, with a strong background

In this case, if the daily necessities company's new products on the shelves, there is a lottery qr code, the maximum prize is 5 million, you believe it or not

Many people would not believe that they had been cheated so many times before

But after Anwen's 8 billion plus cash draw, and it was the same day as the draw, everyone would believe it

In any case, every household needs to use the daily necessities, and the price is similar

Now that you can buy the daily necessities launched by the company, who wouldn't buy it

What if he wins

This kind of activity only takes a month, then after experiencing the effects of the company's daily necessities, 80 % of customers will choose to use the company's daily necessities in the future

After all, daily necessities are different from cosmetics

Cosmetics were effective immediately, as long as they were not blind

But the daily necessities were different

They were all soap and could kill bacteria

But you can't see germs

You can't let them come out to prove it to you

However, as long as the good thing has been used, after a period of time, it can still distinguish the effect

This was also Chenyun's strategy, otherwise she wouldn't have used such a simple and crude approach

This is like the Internet Co

First, spend money to nurture the market and burn money crazily

Then, when you get used to it, start cutting leeks

” Only one billion