Chapter 1020 (1/2)

”I'd like to invite you to be the brand spokesperson for my sports drink.”

Sure enough, as link expected, this is the business cooperation that Kobe and he are talking about.

In 2014, when he was still playing, Kobe began to expand his business empire and prepare for retirement.

Although the sports beverage market was almost occupied by Gatorade, Kobe believed that the market potential of sports drinks was still very huge.

So at that time, he invested $6 million to buy 10% of body armor sports drinks, ready to share a share of Gatorade.

After Kobe joined the sports drink, the brand quickly attracted fans' attention due to his historical position in the NBA.

this sports drink has also opened up a new world under the rule of Gatorade. This year, BodyArmor sports drinks sales amount to 280 million dollars, accounting for 6% of the sports drinks market in the United States, second only to giant Gatorade.

After several years, people believed that Jiale was the leader.

In order to achieve the goal, Kobe, the big shareholder, naturally has to take some promotion measures.

If he can sign a superstar like link to speak for drinks, there is no doubt that beverage sales will double!

In the past two years, link's sales of jerseys and shoes have topped the league. Last season, even after jokes changed the rules for All-Star voting, link was still the king of All-Star votes.

All these facts indicate that link has extraordinary market guidance, super high popularity and huge fan base.

If link becomes the spokesman of body armor beverage, with his influence, it will certainly greatly stimulate sales and further threaten Gatorade's position.

What's more, Kobe and link have joined forces, which is very topical.

One is a newly retired superstar, and the other is still at its peak. This combination, the fans will naturally buy.

”How about it? Think about it. You don't have to give me an answer right away. You can ask your manager to talk to me when you get back. Yard by yard, link. I know we're friends. But business cooperation still has to look like business cooperation. So, you'd better go back and discuss with the manager. ” Kobe patted link on the shoulder.

If it wasn't for Kobe, link would have agreed with him.

I can't play with Kobe on the basketball court, but it's a great experience to build a business empire with him.

”I will ask Jeff to contact you as soon as possible. If I endorse your product, will it be free to drink in the future? I know, body armor drinks are not cheap. ”

”Ha ha ha ha, don't worry, enough care!”

By this time, Vanessa and Kobe's daughters came out of the bedroom, and they were all dressed up for the guests.

Kobe looked at the time. It was already three o'clock in the afternoon. Almost all the guests he invited should be here.

So Kobe got up, looked at link and Rachel, opened his arms, ”well, next, enjoy the party.”

It has ten bedrooms, an indoor cinema, a game room, a billiards room, and two four parking garages, plus a super large outdoor swimming pool and an unacceptably large courtyard.

Don't get me wrong. This is not a luxury resort. Such a luxury house belongs to just retired Kobe Bryant, worth 13.5 million dollars.

When link bought his villa near the lake in Memphis, he thought it was luxurious enough.

But after two days at Kobe's house, link knew what it was.

In terms of money, link is a brother in front of most of the stars.

So, although Kobe has invited a lot of people home today, it doesn't seem crowded at all.

I can't help it. If the house is big, I can do whatever I want.

Kobe was right. There was no media, no management of the league and the Lakers. There was not so much affectation and hypocrisy. It was just a private party. All the guests were friends.

Among them, there are many O'Neill and other stars who have cleared up the past feud with Kobe, as well as many friends in his entertainment circle.

Here, if you don't know a few people in the entertainment industry, they are embarrassed to say that they live in Los Angeles.

But of all the people, link's most familiar is Wade.

As a result, link talked to wade the most.

But link can clearly feel that Wade's mood is not high today.

”Devine, what's the trouble?” Link thinks there is no need to beat around the bush with Wade.

”Trouble? No trouble. It's Kobe's leaving the league. It's sad

”Come on, Dwyane, didn't anyone tell you not to look around when you're lying?”

”When did you become a psychologist?” Wade shook his head.”Always, by the way, this is for you, devine.” Link took a delicate white envelope out of the inner bag of his suit and handed it to wade.

Wade froze for a second, but reached for it. ”What?”