Chapter 1310 (1/2)
”Hi, brother Feng and Weizi, let me introduce this product to you two. It's called Tianlan Shuishan. It's a member of Bincheng summer fans group. It's a funny guy who likes water wechat group very much!”
Xiao Hao introduced the young man and said, ”Shuishan, these two are my good friends in the dormitory, Li Haifeng and Yang Wei. We usually go out to the Internet and have dinner together!”
”Oh, I see. You three are good friends, right?”
The sky blue water mountain showed the expression of a sudden realization. Seeing that he was smiling, he obviously didn't think of anything good.
”I'll go, Shuishan. Don't you take such a person to bury people?” Xiao Hao thumped the shoulder of the sky blue water mountain and said.
”Ha ha, a joke, a joke!”
Sky blue water mountain laughed and said: ”by the way, commander, just now you said that this film was publicized for a long time? You three, don't you all know about the network curse war a few days ago? ”
”Network curse war?” Yang Wei Leng for a while, asked: ”what network curse war?”
Xiaohao also asked curiously: ”yes, Shuishan, what kind of network curse? Recently, what happened on the Internet? ”
Sky blue water mountain looked at Li Haifeng, see he is also a face of ignorant circle, speechless way: ”you... Can't be isolated from the world?”
Xiao Hao wry smile twice, said: ”you are really right, we started from the 10th, was pulled into the mountains to sketch, in the mountains, mobile phone can not receive signal, so I also lost contact for a few days.”
”Damn, I said, I was scolded so miserably. Why don't you come out to organize and fight back!”
Tian LAN Shui Shan said indignantly, ”but we haven't suffered a loss either. Our fan groups in other provinces have been hating them all the time.”
”No, tell me what happened?” The more he listened, the more curious he was, so he asked.
The sky blue water mountain thought for a moment, said: ”the thing is like this, a few days ago...”
……
The same scene happened all over the country in these days.
And the Chinese public also know about a 3D movie called journey to the West: making havoc in heaven!
Compared with the advertising spaces all over the major public places in China, the forms of online publicity and press conference have also opened up a new publicity offensive for all entertainment, film and television companies and media groups.
No way. Renxiayue studio, CCTV and CCTV media have bought advertising space in these public places for half a month. Even if those companies and groups want to spend money, they have to fulfill their contracts, right?
Now, it seems that this kind of network and the form of press conference can also be publicized!
However, compared with journey to the west, the response of these entertainment, film and television companies and media groups is too slow. Zhongyi media has already occupied the market share, and they have just begun to inject capital.
In this step, it's not just a difference!
In addition, the film jointly produced by Zhongyi media and xiayue studio has the gimmick of ”China's first 3D film”, and it has kicked the film and TV series produced by other companies to the back.
Finally, there is a strong cast. Fage plays the Jade Emperor, Wei Zidan plays the monkey king, Guo Fucheng plays the Bull Demon King, Liu Zixia plays the erlangshen... Let alone other scattered supporting roles, the key is that there are several first-line stars guest starring in the film.
This last move is the most fatal. The huge pain of actors has crushed most of the films and TV plays!
One by one, people who didn't know that journey to the West had adapted the film, and they knew about the film through the headlines of major social networking sites.
At the beginning, they were just attracted by the ”first in China”. Later, when they saw the cast of the film, they couldn't control it and wanted to watch it immediately
I can't help it. Let's not talk about the plot of the movie. It's just the gorgeous palace, the scenery, the wonderful fighting scenes, and the exquisite special effects
The audience's eyes suddenly attracted in, they sigh in the heart: God, the original Chinese film can also do this step!
It's just propaganda on the Internet. There were two on-site press conferences in Beijing, and Liu Zixia participated in all of them.
When Liu Zixia, the leading actors, appeared at the news conference in surprise, everyone was crazy!
For a film, Liu Zixia even attended two press conferences, although only in Beijing, but also enough to attract attention!
In fact, Liu Zixia is also to meet the fans, after all, a year of silence, such a good opportunity to meet the fans, of course, can not be missed!
……
Although the publicity of a film is the top priority, it may even occupy half of the film shooting funds, but it is aimed at all aspects of publicity.
For example: advertising space, television, variety show, network, press conference... If you just invest too much in one or two aspects of publicity, it is not worth it!
Seeing that Zhongyi media is so reckless in two aspects of publicity, those film and television companies, entertainment companies and media groups who originally wanted to follow suit dare not try this.
I can't help it. They are not as rich as Zhongyi media. How can they have so much money just to publicize these two aspects?
Besides, there is still some time to go before the Spring Festival. The big deal is to wait for the publicity of ”national treasure” and ”journey to the west to make havoc in heaven” to pass.
Anyway, we can't go there at this time!
Besides a few entertainment companies, almost all entertainment, film and television companies and media groups are waiting to see the jokes of Zhongyi media.
With the title of ”China's first 3D film”, we have invested 25 million in the publicity... If the box office hits after the film is released, won't there be no place to cry?
They are waiting for Zhongyi media to make a fool of themselves. They are waiting for them to make a big loss!