Chapter 947 (2/2)

So they can push the products to the village level snack shops, and the PD channel can push the products to the supermarkets or toy stores in the county.

This is the biggest difference!

Don't underestimate a village level channel, although the per capita consumption level is not as high as that of the city. But the children there, too, have consumer needs.

Maybe they can't buy hundreds or thousands of high-quality products, but can they afford a dozen or dozens of toys?

PD can license some of the products with low price and all rely on ”volume” to enterprises with ”wider channels”.

With the appeal of PD's products, there is no worry that no one will buy it.

In this way, they make money, and the PD gets a lot of licensing fees, and there is no loss to themselves.

Win win!

For example, Xiao Ming lives in a mountainous area. Although he is looking forward to the toys on TV, he is limited by traffic, geography and other factors, so he can't buy PD toys around.

Want to buy to go to the county!

After being authorized by PD to a local toy enterprise, it was laid out by their sales channels to the canteen in Xiaoming village. Xiaoming finally bought the PD toy that he had been longing for for for a long time

After Meng Lang's explanation, we all understand this truth.

Now there's a problem!

With so many IPS under PD, which can be authorized and which can't be authorized and need exclusive operation?

”First of all, Ottoman!”

”Low end transfigures and plastic dolls can be authorized out! However, we should pay attention to the fact that Sinorgchem can not authorize it! ”

First generation - Eddie can authorize!

For the time being, didegay, aguru and nexus are not authorized to other enterprises.

This is also a sales strategy!

With two fingers up, Meng Lang went on to say, ”such as Yo Yo Yo, gyroscope, 4WD, etc., can also be properly authorized to other enterprises to produce...”

All in all!

For products that cannot be sold by PD, old IP with declining revenue year by year can release authorization and earn a little license fee.

If IP can still maintain popularity and account for a high proportion of PD group's revenue, it is necessary to make ”exclusive monopoly” in their hands.

Authorization is limited to three years!

Within three years, if the authorized enterprise fails to generate profits for PD due to poor management, the authorization will be terminated when the contract expires, and another enterprise will try again.

PD will never lose.

Holding well-known IP, we are naturally ”business without capital”. Just like the ”hitaro” dolls produced by laomeng, PD does not pay for it, but does not contribute. It is good to enjoy its achievements.

As for authorized IP, does anyone buy it?There is nature!

What's more, there are still a lot of them.

Since the end of the meeting, PD group released the news, representatives of toy enterprises from all over the world came to Jiangchuan one after another.

The attitude is just wonderful!

They will do whatever Meng Zi says.

Of course, the standard for PD to select authorized cooperative enterprises is not low. Not everyone can get authorization from PD.

About a hundred or so!

Menglang selected about 100 enterprises around the world as the first batch of ”authorized cooperation” representatives to produce and sell ”grandson” PD toys.

Grandson level is the ridicule of netizens.

They call the toys produced by PD toys ”son grade”, and Lego and Lebao as ”daughter class”.

How are you now

In addition to their sons and daughters, PD also has grandchildren. Further expand the product coverage, but also refine the market area.

Of course, it sounds complicated.

In fact, these three kinds of PD toys are still very good to distinguish.

There is a ”PD” panda logo on the box. The manufacturer is Jiangchuan Pengda toy. It must be a son's version.

If the manufacturer is ”LEGO” or ”Lebao”, and the logo of ”LEGO” and ”Lebao” is printed on the packaging box, it is naturally a daughter's version.

The manufacturer is not PD toys, nor Lebao or LEGO. If there are no logo products on the packaging box, it can only be grandson level.

Generation by generation!

No matter which one, the toys produced must be genuine, and the price and technology will not be too different.

But consumers are not stupid!

With the same amount of money, is it not good to buy a PD version? I can't buy it. LEGO Lebao version is acceptable. Why buy ”authorized version”?

So, many people can't understand.

What is the significance of this authorized version of PD? Unless the authorized version is much cheaper than the PD version, who will buy it?

It was not until many authorized enterprises announced the first sales volume that they were surprised to find that this product could be sold!

Besides, there are a lot of buyers!

”Who is buying these expired or authorized PD toys?”

With doubts, the reporter went into an authorized enterprise in southern Hunan, interviewed the person in charge of the enterprise on the spot, and got an unexpected answer.

”There are still people in the countryside to buy it!”

”In the villages with inconvenient transportation, children who have seldom been to the county except for the market usually can only buy the authorized version!”

”No Is there any place like this now? Even if you can't buy it in the village, you can't buy it in the town. Isn't there online shopping? Why spend a lot of money to buy this Authorized Edition? ” Some netizens don't understand.

”There are always people who stand and talk without backache.”

For the storm caused by the authorized version of PD toys, Meng Lang said he was speechless.

PD is not a God. It is impossible to spread the channels to every township. It is amazing to realize the ”county-level and municipal level full coverage”.

Let's talk about online shopping

Apart from postal service, which express company has solved the ”last mile” problem?

Besides, this is still domestic.

Online shopping is not developed abroad, such a problem is more serious.

It's normal that some children can't buy PD toys. They don't have a choice, they have to buy an authorized version.

Sales of Authorized Edition are good!

This has also created a huge profit for the PD group. It is important to know that the IP licensing fee is not settled at one time, but divided according to the ”sales volume”.

So Meng Zai has money.

If you have money, you have to spend it. If you carry it in your pocket, you can't give birth. Of course, you have to find a way to spend it.

Just in time, the film needs publicity.

”Legend of the super Galaxy” has passed the examination and got the Dragon logo, and it will be released soon.

As an ”epic” aut theater version, as well as the debut of the rabbit race, the publicity specification must be ”Laman” level!

Online and offline, advertising bombardment.

Whether you like it or not, you've already received the news that ”Legend of the super Galaxy” will be released soon.

As for whether to look or not, it's up to you!

Anyway, the publicity is in place, like Altman, fans interested in Altman will definitely come to the scene after receiving the news.

After all, it's very likely that this will be Meng Zai's last ”Ultraman” theater version.

It's so sensational!

If it wasn't for the cross-border pursuit of Xingye, Meng Lang really wanted to imitate the story of ”I owe black pig a movie ticket”.

Of course, it's all gimmicks.

Michael Bay also often said, this is his last transformers! Like this, just listen to the joke.

Anyway, Meng Lang didn't take it seriously.

Even if he doesn't make a big movie, he won't take ”super Galaxy legend” as the final work, at least ”super aut eight brothers”!Not really

Dream of space!

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