Chapter 909 (1/2)
For soft rubber monster series, Meng Lang does not know much.
All he knows is that through the series of soft glue monsters, Wanda seems to have made a lot of money. This series is also the famous toy series of Wanda.
Not to mention the ”S.H. monster arts” series created with Godzilla as the main IP. It is even more popular than expected, loved and purchased by global consumers.
”SHM” is the brother series of the well-known movable puppet series ”SHF”, and it is also a new detailed branch series of its products.
The prefix ”sh” of the two sequences represents the conceptual abbreviation of ”simple style herocaction”. As for the ending ”F” and ”m”, they are the abbreviations of figures and monster respectively.
From the perspective of nomenclature, SHF and SHM are complementary. The design concept is the same, but the category is quite different.
PD already has SHF series.
Including masked knight, Ultraman, super team, metal hero and armored warrior and other IP works, all of which have been limited by SHF.
In order to supplement the product series, give monsters a chance and give consumers more choices, menglang decided to move out of the SHM series of Wandai.
This series focuses on monsters.
Godzilla took the lead, and then introduced SHM restrictions on classic monster images such as gorzan and bermura.
Will consumers buy it?
Don't worry!
Heroes are always more popular than monsters.
But that doesn't mean that monsters are not popular and no one will buy them.
In fact, monster toys have been selling well.
For example, the popularity of such classic monsters as baltans, Jayden, gorzan and gatanjieu is not lower than that of ordinary Altman.
What's more, there's Godzilla!
Even if other monsters pull crotch, SHM limit can not sell out, only one IP can support the sales of SHM series, there is no need to worry about it.
The film ”Godzilla” is a global hit, and PD gains not only box office share, but also enviable peripheral derivatives sales revenue.
According to estimates!
With Godzilla's popularity, this IP will at least generate about $2.5 billion in derivatives revenue for PD group in the next 5-10 years.
The reason is that it can only last 10 years.
Ten years later, I'm afraid no one will remember Godzilla, and no one will buy Godzilla related toy derivatives!
”10 years? Are you kidding me
Meng Lang sneered at the report and threw it away: ”Godzilla's meal ticket can last at least 50 years! If you don't mind the trouble, it won't be a problem to eat for 100 years! ”
$2.5 billion?
Who is this fooling?
I shoot Godzilla every two years, and I keep this series hot. Is it worth Godzilla's hard work without making tens of billions?
Of course, this is a long-term plan!
Although Godzilla is a ”evergreen” tree, it is a film work after all. Popularity and popularity have always been an obstacle.
To be frank
Godzilla belongs to the ”long stream” type IP, not the ”overnight wealth” type!
Get rich overnight?
It's still up to navar!
……
Li Tianming has been pigeoning for half a month.
Near the Lantern Festival on the fifteenth day of the first month, he finally finished the music work of navar.
So far!
Nawa's post production was completed. After some warm-up publicity, it was broadcast on the Lantern Festival.
If you want to pursue ”maximum publicity”, navar doesn't have to be so anxious to broadcast. You can wait. It's not too late until February.
But this is navar!
Through the first two TV works and the theater version, the series of armored warrior has accumulated a large number of loyal fans in China.
Do you need too much publicity?
As long as the word ”armored warrior” is played out, the audience will naturally come in succession. Instead of wasting time and money and doing some unnecessary propaganda, it is better to take a look at the actual combat effect.
The platform is still big bird satellite TV!
Navar's broadcast follows the ”daily broadcast” mode of the first two works and broadcasts two episodes every night.
The titles of the first episode and the second episode are respectively navar of flame and the truth of the case.
Navar is a series!
Therefore, according to common sense, there is no unique ”independent unit” in navar. After all, the main lines of the series are all connected together. Where is the independent unit?
But navar is different!As I said before, duanmuyan, the protagonist of navar, is a character similar to ”famous detective”. So there are a lot of ”case solving” plays in the plot branch line.
Of course! The original version of
, due to improper handling of the ”detective” branch line, is childish and boring, and make complaints about the audience.
So Meng Lang changed his mind.
After his improvement, duanmuyan's ”detective” branch line did not reach the level of ”famous detective Conan”. It's enough to watch the domestic criminal investigation drama.
According to different cases, navar is also divided into different ”plot units”.
The specific division can be roughly divided into three parts: the disappearance case, the arson case, the fifth and sixth episode, and the robbery case
Although it is a serial drama, the ”plot unit” composed of different cases makes the plot of navar no longer simple. It is a bit like the drama of heavy case six.
All in all, it's pretty good!
PD version of navar, under the leadership of Meng Lang, solved a lot of the original problems.
For example, problems such as ”serious plastic sense of leather cover”, ”boring branch line” and ”childish plot” have all been solved.
At the same time!
The original version of the outstanding performance, has also been strengthened.
The most typical example: transformation!
Nawa's transformation is better than the two generations of armor of light and shadow and Xingtian. The use of special effects and fighting design are more distinctive than before.
Meng Lang was not at home on the night of the Lantern Festival because there was a little problem with Gaia's scenery survey.
He watched the premiere at the hotel.
The stories of episode one and episode two are relatively simple and easy to understand.
When the bereavement virus is leaked, good group tests the super armor of Yan zhinava. Duan Muyan, the protagonist, detects that Xiao Wei's missing case is suspicious. In the process of handling the case, she gets to know Ma Lingling, the heroine.
On the way home, they ran into the crazy claw okser. At the critical moment, Ma Lingling asks duanmuyan to summon navar armor and defeat okser.
Director Ke is developing sub nano armor. With the investigation of duanmuyan and Ma Lingling, the truth of Xiao Wei's disappearance has surfaced.
It turned out that Xiao Wei was the crazy claw okser who attacked them.
Duanmuyan summoned navar armor again, using weapons and kill skills to defeat and destroy oxer. The mysterious characters appear in cold blood and seem to be collecting something about oxer!
Duanmuyan's father, okser, mysterious tiantianhao group, flame navar armor
The audience is shrouded in a mystery, and before they can understand the connection, the plot stops abruptly.
”To be reasonable, navar is actually a technological armor, which never occurred to me! But it's pretty handsome! ”
”I'd like to know more about what OAKER is than this? Do you have any other armor
”Ma Lingling is so beautiful!”
”Duanmuyan is really honest, playing a novice tutorial level, it is still so embarrassed. Navar, this is it? It's not suitable to carry shoes for Xing Tianyan Dragon... ”
Audience feedback was very enthusiastic.