Chapter 761 (1/2)
”IP theme!”
”The building block is a puzzle toy with free imagination and no specific playing method and theme. You can play as much as you like! ”
”But excessive freedom also brings about a problem. The children get the blocks, but they don't know what to do! ”
”So, we're going to...”
In the multifunctional conference hall on the 12th floor of PD building, Meng Lang circled the word ”freedom” on the whiteboard with a pen, and then said, ”limit freedom!”
”With an IP framework, produce a set of specific purpose components, develop an extremely interesting and attractive theme, and let children add storylines and build block games within this framework.”
”But...”
Ma Teng put down his pen and asked, ”isn't it against the idea of building blocks' free building '? Building blocks that can't be creative, are they still building blocks? ”
”That's why I decided to list the IP theme series separately and not mix it up with other series. If you want to be free, you can play with other building blocks. If you want IP blessing, you can play with theme blocks. ”
Meng Lang said with a smile: ”I gave them the right to choose. How to choose is a matter for consumers themselves.”
That's about it.
Free building blocks and IP blocks do not interfere with each other, and consumers can choose freely. It not only retains the concept of ”free construction”, but also limits freedom to a certain extent.
The idea is very good!
But we still have a question.
In everyone's mind, building block toys have always been ”free to build” educational products.
If the freedom to build is limited and an IP theme is forced to be given, will consumers buy it? Will children like it?
”Try it, and you'll see!”
Since the products are not on the market, menglang can't say it in advance.
He just gave the IP theme scheme, and then asked the factory to step up production and put a batch of theme blocks on the market as soon as possible to see the feedback from consumers and children.
The first batch of building blocks has four types of IP!
Transformers, Ultraman, masked knights, super team!
These four IP themes are very famous and have a certain influence in the world. In the early stage, we should make these four models first, and then prepare other IP theme series if the response is good.
First of all, ”Ultraman” series.
The brand-new LEGO toys launched a batch of ”Diya Altman IP theme package” in early August.
Suits are expensive!
It contains hundreds of building blocks, five diga (composite, powerful, air, dark) and random monsters ”joint movable” puppets, and 20 scene components (streetlights, vehicles, garbage cans).
The building blocks are the same as the diga puppet, but the monster puppet and the scene component, each package is different, completely random.
After children get this set, they can use building blocks to assemble buildings and terrain, write their own stories and build games. Try to play your brain hole in the framework of Degas as much as possible.
This practice, stunned colleagues.
Isn't building blocks free?
Did Meng black pig take the wrong medicine? Your Altman IP is indeed in use, but you use it in the building block field to limit the children's freedom to build. Who will pay?
They were taken aback by the results.
I thought that Lego's ”Dijia package” was against the concept of ”free building”, and it was definitely unsalable and few people bought it.
But the actual sales are very good!
It can even be said that supply exceeds demand
Because this package belongs to the nature of ”experimental products”, there is not much stock in the early stage. In the face of such a hot sale, soon there is no goods to sell.
The parents who bought them showed videos and photos of their babies playing with Dijia blocks on social platforms and friends' circle.
They said.
This Dijia building block, let the baby fondle. Every day, he lies on the mattress and commands Ultraman and monsters to ”destroy the city” with building blocks and has a lot of fun.