Chapter 439 (1/2)

”Oh? Interesting... ”

After filming, Meng Lang also got a report from Ma Teng. The conclusion of the investigation surprised him.

So many people like cars?

The mouth can lie, but not the cold data. In the choice of gun cart ball, the children who choose ”car” are the most.

Maybe, this is nature!

From the carriage to the car, and then to all kinds of old driver's car, men's love for ”car” seems never wavered.

Since the audience is so wide, it is logical to develop a new pillar product with the theme of ”car”.

In essence, PD is still a toy manufacturer and has nothing to do with the traditional automobile industry system. As for the old driver's car, it is even more unlikely to be related.

So it's not about making cars.

Product positioning must be toy car!

Like the real car SUV, MPV, pickup truck heavy truck division, toy car subdivision, there are many categories.

Where to start?

Car model? The market is too small and unable to move. Moreover, this model still needs the authorization of automobile manufacturers, so there is nothing to do.

Block car?

Lego is definitely a good player and has a good market prospect. Unfortunately, it can't meet the ”blockbuster” effect Meng Lang wants.

After thinking about it, the most in line with menglang's needs are remote control vehicles and 4WD vehicles. After all, when he was a child, he was bombarded by an advertisement all day long.

”Audi double diamond, my partner!”

This is not only a childhood memory, but also represents the terrible black history of aofei.

Aofei animation was established later than Audi double diamond, and the establishment of Audi double diamond is closely related to ”4WD”.

This is a ”Shanzhai” past.

From brand logo to product design and even product specifications, Audi double diamond imitates the neon Tiangong company at that time in pixel level

No matter whether it is the official Audi double diamond or the media reports, there is no mention of the word ”genuine authorization” for this ”four-wheel drive vehicle” in the past.

In neon Nico encyclopedia, they introduced Audi Double Diamond: ”one red, one basket, two diamond logo, everyone knows which company's fake product.”

Black history doesn't have to be washed.

Meng Lang doesn't want to comment on aofei's history. From that era to today's enterprises, whether traditional manufacturing or Internet enterprises, have more or less a history of Shanzhai.

It is not their logo or product design that is worth referring to, but their marketing methods for 4WD vehicles.

It can push the four-wheel drive vehicle to the market and achieve great success, turning over the small-sized ”Fuwan” company opened by the consortium B in the national service. Audi double diamond marketing means, very reference significance.

Of course, Wandai is not to blame.

At that time, piracy was rampant in China, and the legitimate market was not big. In addition, due to the special investment environment, Wandai does not attach importance to this small size.

It's reasonable to lose.

Four wheel drive vehicles have a good market in China. Unfortunately, the earliest four-wheel drive vehicle was too expensive to become the ”son of the rich” toy, and did not popularize to the public.

It was not until the Shanzhai products of double diamond, with its low price and close to the people, that it occupied the commanding height of the market.

Aofei also rises as a result!

The marketing process can be roughly divided into three steps.