Chapter 338 (1/2)
After seeing Lao Yang off, Lao Meng couldn't wait to ask, ”what do you think? Playing football at home
”I don't play football!”
Meng Lang shook his head and said: ”Uncle Yang's club, I will not be a shareholder.”
”What are you working with him for?”
”Sporting goods!”
Pengda's derivative product line, including toys, stationery, daily necessities and educational supplies, covers all aspects of life.
Only the lack of sporting goods!
This piece of market potential is not small, take a small ”table tennis” as an example. Although the price is very low, do you know how many table tennis balls can be sold in a day in China?
Just say, astronomical numbers!
It's not even a table tennis racket
Lao Meng feels very strange. Even if he wants to set foot in the sporting goods industry, Pengda can do it by himself. Why should he seek cooperation?
Isn't Optimus Prime football delicious?
”The main thing is that promotion is hard to do!”
”Sports circles are relatively closed and consumers are more focused,” Meng explained. If you recommend football to a consumer who likes table tennis, he may not buy it! ”
If Pengda has money and can sponsor major sports events like Adidas and Nike, there will be no such problem.
Unfortunately, Pengda has no such capital.
Therefore, if menglang wants to get into the sports goods market, he can only break through them one by one according to the subdivided fields.
Football, for example, promotes their football products by working with professional clubs. Basketball is the same. It's just another club.
Don't mention sponsorship!
The sponsorship of sports events is an astronomical sum. Suppose Pengda sponsored the Chinese Super League, how many PD football should be sold to earn back the sponsorship fee?
It's just a small business!
Pengda set foot in sporting goods, just to expand the IP derivative product line, the big head or toy sales. Based on this premise, Meng Lang can't spend too much money.
Lao Meng probably understood.
It's not a big problem with sporting goods, as long as you don't play football. He was afraid that his son would not like to go to a football team.
Cooperation will be implemented soon!
Pengda and Fengyun football club have reached a cooperation, focusing on the IP image of Pengda, to develop football related PD derivatives.
For the time being, we'll try football first!
If the market response is good, it is not too late to expand other sports.
It will take time before the first batch of ”Ultraman · Fengyun jerseys” come into the market. Meng Lang's current focus of work is still ”armored warrior”.
The project has been approved.
As a 52 episode live TV series, the project budget of armored warrior is more than 1 million per episode.
A little expensive!
The budget of nearly 60 million yuan does not include the cost of publicity and promotion. The total budget is about 100 million yuan.
Much more generous than the original!
Sufficient budget, enough to let Meng Lang shoot better than the original effect. Besides, the fight effect must be more sophisticated.
Original armor warrior, aofei's attitude to special effects is conservative. This kind of conservatism is reflected in all aspects of the play.
For example, if you want to change your body, you should clearly set it to be a thief. ”Lightstone + Summoner” uses satellites to complete the transformation. But in the transformation animation, it did not bring ”bright” change.
This is aofei's limitation!