Chapter 197 (2/2)

Zhan Xiong was under the pressure of ”investment first in the same period”, but he only got 31 million box office. The three brothers, who invested less than Zhan Xiong, grossed 84.5 million box office, easily topping the one-day box office.

There is no doubt that this is due to the schedule.

There are also reasons for film arrangement and publicity.

The story of the three brothers is not tortuous and wonderful. The leading actor is not a flow star, and the director is not an international famous director. Except for the excellent special effects, everything else is very ordinary.

To have this box office is to occupy the time, place and people.

The so-called Tianshi is that after the first generation came out, there was a wave of great hero craze in China, and the theater version was followed by the TV play.

The so-called geographical location refers to the PY transaction between Pengda and the cinema, and the film layout is higher than that of other films. In addition, Meng Zi is willing to spend money, and has spent a lot of money on publicity channels.

The so-called ”Renhe” can be understood as the plot of a happy family. It is more suitable for the mid autumn festival than other films.

The quality is qualified. It's normal to have this score.

Besides, the first day box office has a lot to do with the amount of film layout.

No one has seen the new film, and there is no word-of-mouth reference. It is entirely based on the film publicity to decide which movie to watch.

After the first day, when you decide which movie to watch, you will certainly consider the reputation of the film.

As for word-of-mouth.

The audience who have not seen the first generation of TV plays have different opinions, while those who have seen TV plays are mostly highly praised.

Qualified fans to movies!

This is the pertinent evaluation given by many audiences after watching the three autes, and it is also the most consistent with Meng Lang's psychological expectation.Fans are right!

If you show it to passers-by, it's over.

Those who are interested in Altman must have seen the TV play. For the audience who are not interested in Altman, even if your film is wonderful, it is still boring for him.

Special big films, successful works usually have two labels - ”feelings”, ”fans to”!

And those big movies that want to tear off these two labels, without exception, are all on the street.

You want to be a superhero?

Before you have this idea, it is suggested to investigate the average age of Marvel fans and compare the average age of your fans.

Positioning is totally different!

Meng Lang's film three-step strategy, although the ultimate goal is to jump out of the strange circle of emotional fans, but also did not say that the two labels were completely removed.

Everything has to be done step by step.

First of all, we should create an ”Earth - the land of light” autistic universe, and then make a pile of ”parallel” Otto universes.

The main universe consolidates the fans' basic disk, and the parallel universe jumps out of the frame to try new things.

The success of the attempt lies in the parallel universe. If the attempt fails, it will retract the main universe and continue to cherish the fans' bad money.

This theater version tells the story of auter's universe.

It's also qualified for fans to film.

After the movie was released, the discussion posts about the plot can be seen on the Internet forums.

Some even said they were crying.

”Altman is indeed dead, but Meng Nan can become Altman, and what he said before he turned into Altman, do you really understand?”

”Meng Nan has inherited everything from Altman. After this transformation, he is Altman and Altman is him. That's why zoffie said he couldn't come back. ”

”I love Meng Nan so much! After becoming Altman, he not only lost his human identity, but also gradually watched Akiko and his relatives and friends grow old Finally, he went to the land of light alone and lived as an alternative to Altman. ”

The plot discussion like this is relatively reliable, and the unreliable audience has completed the analysis report of ”the social structure and status of the universe of the state of light”!

Let's not say whether these analyses are bullshit or not. It has been proved that some people are keen on studying the plot.

It was a success.

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