Chapter 187 (1/2)
Meng Lang is in hospital.
But the company did not stop, even busier than usual. Because in this period of time, there is another Pengda drama to be broadcast!
”Ba la la little devil fairy 2”!
The play started shooting very early. Wang Kui was sent to this crew as a director after studying directing. Roughly, the shooting period of this play is as long as one year!
”Director Wang is a little slow.”
Ma Teng said with a smile: ”if you change Meng Zong to shoot, you can shoot to the fifth season!”
Wang Kui said angrily, ”this is my first time to direct. Do you understand me? There is only one Mr. Meng. You can't compare me with Mr. Meng! ”
Is this flattery?
Meng Lang, who was wearing a patient's uniform, leaned on the bed, bit the apple and asked, ”how is the schedule arranged? On which TV station is it first broadcast? How is the development of derivatives for the sequel? ”
”The premiere is scheduled for Jiangchuan children's channel. In order to stagger the schedule with masked knights, the broadcast time is 18:00 PM.” Wang Kui pondered.
”It's not necessary.”
Meng Lang shook his head and said, ”masquerade knight is a weekly play. The main audience does not overlap with the little magic immortal. There is no such thing as car crash.”
Although the main selling points of these two dramas are ”transformation” elements, and they belong to the type of real person special photography, the audience groups are so different that there is no need to worry about the schedule crash.
For example, the legend of sky fire is different from the spirit of Hurricane war. The audience is basically the same. Even if one is a real-life drama and the other is an animated film, it also forms a competitive relationship. This is called a car crash.
There is no conflict between the sequel and the masquerade knight. Even if some people watch both plays, they are still in the minority. Most of the audience will only choose one of the plays to watch.
Now that the schedule has been determined, Meng Lang doesn't say much about it. He just asks about the development progress of derivatives. By the way, I also asked the audience's feedback after the broadcast of the masked knight.
”The response was good.”
Ma Teng scratched his head and said, ”it's just that the audience is not used to the weekly broadcast mode. They think it's too hard to watch one episode a week.”
He gave Meng Lang a piece of data.
On the TV platform, domestic audiences are fed up with the ”two episodes a day” mode, and they are not very popular with the weekly dramas, and the ratings are only average.
However, in penguin video, the number of people playing masquerade knights and the number of people chasing TV dramas increased exponentially. More and more viewers gave up chasing TV dramas and chose to use more portable mobile computers or tablets to chase the dramas.
This is also expected by Meng Lang.
Indeed, weekly plays are more suitable for network platforms than traditional TV platforms. After all, it's inconvenient for TV to catch TV dramas. It's not like taking a mobile phone with you. You can chase TV dramas through video software when you're free.
But the TV platform is still important.
In particular, special shooting of this type of drama, even more inseparable from the television platform. After all, the audience of feature shows are mainly composed of underage children. Most of them do not have their own mobile phones or computers.
Even if there are, there are restrictions on their use.
Only TV platform can cover enough audience. Not to mention how developed the network is, everyone has a mobile phone and other bullshit, don't treat the mountain audience as people?
In many rural areas of the country, the only form of entertainment for children is watching TV. You let them chase the masquerade knight on the penguin video, do you lead the cable?
This part of the audience, in addition to the ratings, can not bring much revenue to Meng Lang. After all, limited by family circumstances, sensible children will not buy uncle Meng's toys and derivatives for the time being.
But Uncle Meng did not forget them.
As long as it is Pengda's works, whether it's animation or live action drama, or big movies that have been released, he will try his best to move to the TV platform to bring uncle Meng's care to the children in the deep mountain.
Maybe they couldn't afford uncle Meng's toys in their childhood, but they worked hard to read, walked out of the cage of Dashan and had a stable income, they were Meng Lang's solid backing.
Feeling is a terrible power!
Take ”Ultraman” as an example. The ratings data Meng Lang gets are only the statistics of Urban Cable TV. For example, those satellite signal pots in mountainous areas are not included.
The light of the country of light has spread to every corner. Perhaps because of the inconvenient transportation and poor network, those children have not been able to give uncle Meng the most timely feedback.
But they will never forget that at some time when they were children, they saw Uncle Meng holding up the beta magic wand and transforming himself on TV
This is the feeling!
It is also a source of confidence for Meng Lang.
No matter how high the network broadcast volume is, he will not cut off the broadcasting plan of the TV platform.
Besides, the ratings are not low!
”The ratings of masquerade Knight broke four points in the first broadcast, and when the second episode was broadcast the next week, the ratings dropped as much as 58%! The average audience rating is only 2.11%! ”
After Ma Teng finished, Meng Lang nodded and said, ”good! The ratings are basically stable. After all, there was a week between episode one and Episode Two, and I thought it would fall to 1%The ratings of the first episode's premiere are not credible. Many of them have heard of the ”Pengda new drama Premiere” to watch the lively audience. Maybe they changed the channel before watching the first episode.
On the contrary, the 2.11% ratings of the second episode are more valuable. After all, the two episodes are broadcast at a week's interval, and there are so many audiences who choose to pursue the play. The masked knight has been very successful.
”The PD knight is still useful.”
”Well, it does work!”
Ma Teng immediately said: ”so far, we have given 50 PD knights in China, which are highly praised.”
It's free, of course!
What's more, the design of this PD knight is really eye-catching. Less than a month after it was launched, someone has given it the award of ”the most popular PD toy of the year” in advance.
There were even sighs.