Chapter 150 (2/2)
At the celebration reception of box office over 100 million.
”In order to celebrate the box office of the first week of big firepower movies, Pengda film and television united with Pengda toys to give a big gift, engraved with 100 million figures of limited edition [Jinghong] and [Baiyu]!”
Applause!
Look at the producers!
To be nice, that is the style of ”free and easy”, and that is ”heartless” if it is hard to listen to!
What's surprising is that the producers are so heartless, but the audience is very impressed, and the box office continues to climb.
30 million in the first day and 100 million in the first week!
The box office of the first week was over 100 million. According to the estimates of the industry, the final box office of this film may exceed 300 million!
That's a good score!
After all, the amount of film layout is not high, and there are two giants of JueJie and Fengying on their heads. It is quite unexpected that we can get this box office.
And a miracle happened!
When everyone thought that 300 million was the end of the big fire movie, Pengda put out a big move!
”Big surprise! The year of the monkey limited version of Yo Yo is now available, limited to 1000 copies! You can take part in the lottery with ticket root. Without spending any money, PD is limited to take it home! ”
This is a big kill!
Limited to 1000 copies of the year of the monkey? Lottery with ticket root?
The passers-by audience who were still hesitating about ”which movie to watch in October” almost immediately decided to go to see a big fire movie.
Who is not watching it? Why not watch a big movie? In case of lucky draw to the limit of the zodiac, won't it make a lot of money?
According to the statistics of authoritative organizations, more than 50% of the audience did not think about it in advance. They only ”temporarily decide” what to see after entering the cinema.
Pengda made a big move, and the effect was better than the national 50 city roadshow. After all, it won the support of most passers-by.
The box office went up instead of falling the next week.
When JueJie and Fengying's box office fell sharply in the next week, big fire movies stood up like fighting chicken blood.
Box office 180 million next week!
The total box office in two weeks has exceeded 300 million!
This fan like box office trend, shocked a lot of peers. The box office of the next week is higher than that of the first week, isn't it a statistical error?
The box office statistics are, of course, right.
Limited by the amount of film layout, everyone underestimated the power of ”Zodiac limit”! In the third week, when JueJie and Fengying stepped into a declining period, after the box office was dumb, the big fire movie finally reached the top!
Box office of 241 million in the third week!
Won the box office champion in the third week of October!
The total box office has exceeded 500 million and is moving towards 600 million. The insiders have completely lost their understanding. It's just the ticket stub smoking toys. Why is the box office so fierce?
Jiangnan film and television and Leah film and television have a similar style, follow suit and launch lottery activities. The prizes they set are the character doll of ”wind shadow” and the starring poster of ”too long for a lifetime”.
Pengda can do it, so can they!
It's a good idea, but it doesn't work.
In the fourth week of the screening, with a large wave of new films released, the layout and box office of big fire movies both fell, with box office only 113 million in the fourth week.
As for Feng Ying and his whole life?
These two goods add up to only 50 million
It's completely off! The so-called ticket stub lottery has failed to save the box office, and their prizes can hardly interest passers-by.
Fans love it!
But it's useless for them to like it. Real fans have been to the cinema to support Fengying for a long time. Even if they ”brush twice and brush three”, how much box office will it increase?
Passers-by are not interested in prizes!
Not everyone can play the lottery well.
If you want to improve the box office through the ticket stub lottery, you should first consider how to set the prize.
Grand prize?
This can't work! If the ”ticket stub draws a car” is certainly attractive, but if the winning rate is too low, passers-by will watch the crowd and have a low enthusiasm for participation.
Cheap prize?
By reducing the value of prizes to increase the number of prizes, this can indeed improve a certain amount of box office, but the improvement range is limited.
After all, it's a cheap prize. People have bought dozens of movie tickets, but you are still missing this prize?
Some people may be very strange, the zodiac limit is not also a luxury award? Why are passers-by so actively involved?The reason is simple!
First, big firepower. Good movie! Word of mouth is not too bad, the audience will not feel that they have spent money wrongly.
Second, the animals can be ”priceless” or ”worthless”!
For the ordinary audience, this zodiac limited toy value is not cheap, draw is to earn! For Pengda, this thing is a lump of metal ball, and the cost is just that.
That's why they succeed!
Of course, it's easy to learn.
If other producers are willing to pay for tens of thousands of mobile phones or laptops for lucky draw, the same effect will surely be achieved.
But are they willing?
Pengda's limited toys are high value-added goods or made by ourselves. The limited cost of a thousand zodiac animals is 50000-60000.
The cost is fifty or sixty thousand, but it is worth ten million in the eyes of the audience! It also has collection value and appreciation space
Can other prizes have this effect?
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