Chapter 94 (1/2)
This new year, there have been some changes.
Jiangchuan TV and Pengda group jointly launched the children's theme Spring Festival Gala!
The effect is very good!
It may be that everyone is tired of the old CCTV Spring Festival Gala. Fresh children's Spring Festival Gala may not be completed well, but it is better than novelty.
Or can't you grab the remote control?
Jiangchuan children's Spring Festival Gala has achieved unexpected success. Although CCTV Spring Festival Gala still occupies the majority of the audience at the same time, the ratings crush Jiangchuan TV station, but compared with the previous miserable ratings, this time is much better.
The fighting power of the children should not be underestimated.
In addition to the children's Spring Festival Gala, Pengda's new drama ”battle King ex” premiered, which is also the focus of many people's attention.
Shannan TV station began to publicize warm-up early, which made the children's appetite satisfied.
New year's day, two episodes in a row!
The average audience rating is 2.11%!
This rating performance disappointed many people. After all, the brilliance of ”the king of firepower” and ”the little devil Fairy” were in front of us. The ratings of this premiere were too mediocre.
But Meng Lang was very satisfied.
What about dissatisfaction?
This is Shannan TV station! It's not Jiangchuan TV station, not to mention CCTV!
The platform is so poor. The ratings show that the quality of ”battle King ex” is not bad! If this is changed to another play, the ratings can be broken by heaven.
Shannan TV station was also very satisfied.
”Battle King ex” takes the cooperation way is to buy out the first round of exclusive broadcast rights, a single episode of 250000!
The 50 episode battle King ex cost 12.5 million!
It sounds like a lot, but Shannan TV station has already recovered the cost by advertising, and even made a lot of money.
As soon as Meng Lang's new play is to be premiered on Shannan TV station, those enterprises selling milk, children's clothes, children's shoes, toys and stationery will bid for advertisements like crazy.
It was half a month ago!
Half a month ago, Meng Lang just finished the late stage of ”ex of the fighting king”. Let alone the ratings, Shannan TV Station didn't even get the film, so the advertising fee was soft.
Meng Lang's influence can be seen!
It's normal, too!
Meng Lang himself has not felt, but in the eyes of others, Meng Lang has been regarded as a more famous star director in China.
There are fixed fans, works of quality and quantity!
Although the fans are generally younger, they have strong consumption power!
Look at the boy named Meng. He has been on the Forbes rich list for a year and a half!
That's right!
Meng Lang was on the Forbes rich list last year!
No.185: Meng Lang, Meng Minghui and his son
source of wealth: Pengda group
industry: manufacturing, film and television media, culture and entertainment
wealth estimation: 500 million US dollars
although the ranking is low, this guy has great potential!
What's more, we all know the valuation of Forbes. The valuation of listed companies they can calculate more reasonable, but once the non listed companies are involved, it will be different.
Pengda's valuation, a large part of the IP value!
Forbes spoke highly of Meng and his son, especially Meng Lang, a new billionaire, as a rare entity manufacturing tycoon.
Is it a tycoon to sell toys?
North American media are familiar with PD company. Their chief commander even joked at a press conference that they would consider imposing a special ”yoyo tax” on PD company!
Based on this relationship, Meng Lang, who is clearly ranked 185, has been treated the same way as the richest man.
”Yo Yo IP is valued at US $250 million and other IP is valued at US $200 million! The factory and ancillary industries are valued at US $50 million... ”
This is Forbes' algorithm!
All of them are smiling to Meng Lang!
Sure enough, the Americans are so obsessed with yo yo that they even say such unreliable words.