Chapter 92 (1/2)
Entering the twelfth lunar month, in addition to preparing for the new year's big drama, the focus of work has shifted to their own ”Spring Festival Gala”.
Spring Festival Gala is not exclusive to anyone!
Although the status of CCTV Spring Festival Gala is still unshakable, the major TV stations still have dreams.
Spring Festival Gala you can do, I can't do it?
Jiangchuan TV station is preparing its own Spring Festival Gala. Although it may not be good-looking, it must have more patterns than other TV stations.
Meng Lang found director Tao!
”Xiaomeng! Can the children's Spring Festival Gala you mentioned work? ”
Director Tao is very hesitant. As a deputy director, although he has a strong relationship with Xiaomeng, he first considers the interests of the TV station.
Children's Spring Festival Gala sounds very creative, but the effect is still unknown.
Xiao Meng is a liar.
Director Tao's suspicious attitude made Meng Lang speechless.
”What was the audience rating of your Spring Festival Gala last year?”
”This...”
In the face of the CCTV Spring Festival gala's squeeze, director Tao's Spring Festival Gala has a hammer's ratings, which are basically typical of self entertainment.
Seeing that director Tao couldn't speak, Meng Lang also guessed that the ratings might be poor, so he advised him, ”since it's all rotten, why not try to innovate? You can't imitate CCTV. People have plenty of resources and details, and they also have good feelings. What do you want to fight for? ”
”Who said we didn't innovate?”
Director Tao said discontentedly: ”we do some new programs every year, and the feedback from the audience is great.”
Is that micro innovation?
It is a novelty to innovate only in the program, but under the influence of the feelings of the Spring Festival Gala, the audience will still switch to CCTV
If you want to keep the audience, some program innovation is not useful.
Meng Lang nagged a lot, but director Tao was still worried.
He was entrusted by the leadership to organize the Jiangchuan Spring Festival Gala. He felt that he had a great responsibility and could not make a fool of himself with Xiaomeng.
”The children's Spring Festival Gala you mentioned has an excellent starting point, but it's not suitable to put it on the comprehensive channel. Otherwise, we'll do it on the children's Channel...”
”What do you think?”
Meng Lang rolled his eyes and said, ”the foundation of children's channel is not good. The audience rating of the new year's Eve is falling to the bottom. Only Jiangchuan comprehensive channel can stand up. If you let the children's channel do it, there is no hope at all. ”
”But I can't be the master.”
Director Tao complained: ”I was just transferred to the comprehensive channel to take charge of the preparations for the Spring Festival Gala. How can I say this kind of event can only be decided by the head of the TV station?”
”Then you go and talk to the head of the station.”
Meng Lang encouraged: ”you tell him, if you really want to hold the children's Spring Festival Gala, the naming right and gold advertising space, we Pengda group will package it!”
”True or false?”
”True, of course!”
Meng Zai doesn't lack money to play with you?
Director Tao was moved. The most troublesome thing about the annual Spring Festival Gala is to attract investment through advertising.
Set a high price, other manufacturers would rather bid for the garbage time of CCTV Spring Festival Gala than consider Jiangchuan Spring Festival Gala. Set a low price, they are not willing to, at least is the benchmark CCTV Spring Festival Gala, how can advertising fees pull off the gate?
”Yes! I'll talk to the director! Let's not talk about the result. I'll put the scandal in the front. Our naming rights and gold advertising space are not cheap! ”
Meng Lang asked, ”is CCTV expensive?”
Director Tao shook his head: ”cheaper than them!”
That's it!
Now Pengda group, not to mention winning the naming right of Jiangchuan TV station's Spring Festival Gala, if it is willing to delay the building project, it will be no problem bidding for the naming right of CCTV Spring Festival Gala!
Of course, the extension of the building is impossible.
Meng Lang, who dreams of building a building, would not do such a stupid thing.