Chapter 88 (1/2)
After returning home, Meng Lang received the final edited version of ”battle King ex” submitted by Wang Kui!
After inspection, it was sent to the special effects group.
”More light!”
The special effects group was autistic.
Fortunately, the Spring Festival archives are still early, and they have enough time to repair them.
Meng Lang chose to outsource music.
It's not that he's burning up too much money, but
There are so many people in Pengda group, none of them has music. When the company goes to KTV to sing, they can sing the level of 25% discount for free drinks in private rooms
Fortunately, this is not a hard injury.
After entering the post production, ”battle King ex” has started the warm-up publicity of online and offline linkage.
It's not the same thing as ”Bolton boy”!
The blockbuster boy pursues ratings, so it's a model in which the content precedes the issuance of derivatives. Simply put, it is to improve the audience rating of the premiere through children's expectation of toys, and then sell toys to occupy the market.
This set is not suitable for ”battle King ex”. Gyro is naturally attractive. No matter how the ratings are, the fire will still be on fire!
Therefore, Meng Lang changed his strategy.
Derivatives go first and pave the way for content.
First, occupy the market through various derivatives, and then convert it into the audience rating of the content.
About gyroscopes
Meng Lang has developed a new set of tactics.
For example, there are three upgraded versions of Xu Feng's top cloud dragon moon blade, which are Qinglong Shengdao, Youlong shadowless Dao and Jinlong chopping wind blade!
How about the four versions?
Together? That won't work!
There is an advanced version of the Golden Dragon chopping wind blade that you can buy. Will children still buy the basic version of the cloud dragon moon blade?
One by one?
Also can't, the money in the bag of children may incarnate ”wait for the party”, wait for a period of time directly to buy the most advanced version, despise the basic version.
Adjust by pricing?
This is a good way. The advanced version is more expensive, and the basic version is cheaper. To refine the market, yo yo uses this method.
But Meng Lang thought about it, but he still couldn't.
The design idea of the advanced version of Yo Yo is completely different from that of the low-level version. For example, the ordinary version of thermal silver power is a plastic ball, while the thermal silver electric V and thermal silver electric s are metal balls.
This design allows children to consider buying a basic version of the fire silver electric power even if they have the firepower silver electric v.
The top doesn't work!
The design idea is basically the same, whether it is the advanced version or the basic version, the appearance is the same, the material is exactly the same.
How can we make children buy high-level version and low-level version to realize multiple happiness of a child?
Marten made a suggestion.
”Gyroscopes only sell basic version, advanced version split into modified parts for sale.”
This idea
Meng Lang thought a little, picked up the Yunlong moon knife on the table and said: ”buy a basic version, if you want to upgrade, buy modified parts? On the basis of the cloud dragon moon blade, it is converted into a golden dragon chopping wind blade
”Yes! That's what it means
Ma Teng said: ”this is in line with the gyro upgrade settings, and it will not appear that we are too poor money, after all, we only sell the basic version!”
That's true!
There are so many styles of Yo Yo before, but there is only one basic version when it comes to the top. From the standpoint of parents, I must feel that Pengda has changed her conscience!
But actually
It's all routine!
A magnetic suction tip sells for 50 yuan!
Upgrade version of counterweight sold for 80 yuan!
Upgrade version attack ring sell 100 yuan!
Defense ring is also 100 pieces!
Too expensive?
It's too expensive. Don't upgrade!
Back with the basic version was hammered by students to see whether you spend money to upgrade!