Chapter 385 (1/2)

”No! No matter how difficult it is, we can never reduce the price! ” Long Fei said decidedly.

Lins cosmetics cost price is not too high, a set of products is very simple, only beauty cream, shower cream, hand cream, lip balm four large pieces, the total cost is about one hundred and fifty yuan.

But Longfei's product positioning is high-end route. The product is divided into three grades: high, middle and low. Even the price of low grade is 600 yuan per set! High grade is up to 9999 yuan per set! It is quite profitable and there is room for price reduction.

Since the market failed to open, Lin Susu once proposed to use price reduction to promote sales and tide over the difficulties. No matter the senior management of Lin's group, Wang Xiaonan and long Duoduo all agreed with Lin Susu's proposal. After all, after the price reduction, Lin's group still has a large profit margin.

However, Longfei is strongly against the public opinion and firmly does not agree to reduce the price! Longfei's reason is also very simple, Lin's cosmetics is to take the high-end route, if once the price, want to climb up again has become a luxury! If you go to the low-end market, it is difficult to compete with the world's cosmetics giants.

Another reason why Longfei does not agree to reduce the price is that they have done a lot of work in the past month. They have collected volunteers and conducted questionnaires in the hope of restoring consumers' trust in Lin's cosmetics. Although they have achieved some results, they are still unsatisfactory.

If the price is reduced at this time, consumers may think that there is something wrong with Lin's cosmetics! If consumers really have this kind of psychology, price reduction will not solve the sales problem, but will make Lin's products more unsalable! At that time, even the present situation can not be maintained!

In addition, if there is a substantial reduction in the price of the product, consumers will infer that the product has too much profit margin, and they will think that Lin's group is too black!

Although the price of Longfei is really black, it must not be made public! Otherwise, the image of Lin Group in the hearts of consumers will be greatly reduced!

Long Fei once explained these principles to Lin Su Su. Lin Su Su has already accepted these theories of Long Fei, but now she really can't help it. After all, price reduction is a way to promote sales? If we don't reduce the price, there will be only a dead end!

Lin Su Su once again heard the negative voice of Long Fei, frowned and said: ”brother long, I don't want to reduce the price. I know the risk of reducing the price, but if we don't reduce the price again, we won't be able to survive! The wages of workers were set down last month. I'm afraid the wages will become a problem this month! ”

”Why don't I call on my fans to buy a batch of products?” The Dragon hesitates to say.

In fact, last month's profits of Lin group were not enough for wages. At the critical moment, long Duoduo yelled among his fans. The fans helped each other and bought a set of Lin cosmetics, which helped Lin group get enough wages.

”No! It's enough to ask fans for help once. If the number of times is more, the image of your fairy sister will be destroyed! ” Long Fei said.

”Or Why don't I go out to take an ad and make some money first? Last time there was a famous director who said that he could give me five million yuan as a reward. ” Said the dragon.

”No! Our fundamental problem now is to open up the product market! Only in this way can the Lin group be completely revived. Otherwise, even if we can earn 10 million from other channels, we can't save Lin Group! ” Long Fei said decisively.

”It can't be either. What do you say to do?” The Dragon murmured.

Long Fei kept tapping his temple with his hand and said, ”if you want to open up a market, you must first solve the trust crisis of consumers on our products.”

”But in the past month, we have been working in this direction, but the effect seems not obvious.” Wang Xiaonan said. Wang Xiaonan is also the image ambassador of the Lin group, and because of Long Fei, she has never regarded herself as an outsider.

”I've been thinking about it these days. I think there is something wrong with our thinking during this period. ” Long Fei said.

”What's the problem?” The three beauties asked in unison, their eyes fixed on Long Fei.