476 Chapter 471 Reached (seeking subscription, tickets) (1/2)
”Lyman, let's talk about your terms. What HBO has to pay to get all the broadcasting rights of ”The Walking Dead”.”
As soon as the voice fell, the atmosphere became a little tense.
Lehman thought for a while and chuckled: ”Mr. Ruger, if you know me a little bit, you will know that I am not an excessive person. I have always pursued a win-win situation, so the two parties can be slightly fairer. , I am very satisfied.”
Morik cursed the little fox in his heart. Why did he say so much without giving him a correct sentence? Isn't it too much?
But Morik hesitated for a while and then re-said: ”Forty percent? How? This is already the highest cooperation condition offered by HBO.”
”Plus the revenue from offline copyright operations, what do you think?”
”No, no, it's not fair.”
fair?Ha ha.
Lehman pulled the corner of his mouth slightly and asked directly: ”Mr. Ruger, how much do you think HBO will make a profit this year?”
Morik's heart beat abruptly, and he asked if his calculations were discovered?
But Lehman is still talking: ”HBO announced its financial report at the end of last year. There were more than 2.3 billion in TV drama business alone. Excluding daily expenses, management expenses and market development, there is at least more than 700 million US dollars in net profit. Moreover, these revenue growth increased by 13% compared to the previous year, and it is also the revenue from new users’ subscription to TV dramas. I personally think that the most important thing for HBO is to maintain its stickiness to subscribers. It just so happens that ”The Walking Dead” can help HBO. Compared with other platforms, HBO is more in need of expanding the new user base while maintaining the stickiness of old users. Mr. Ruger, what do you think?”
When Morik heard Lehman's summary, the fluke in his heart was completely shattered.
Isn't it because of the good screening prospects of ”The Walking Dead” that he rushed over so rashly.The ratings are important, but the pursuit of new users is HBO's first demand.
”Lyman, but your conditions are still too harsh, and it is difficult for the board to pass.”
”With the current results, the profit of ”The Walking Dead” must be more than 300 million U.S. dollars, 40% of the share plus copyright operation, even if it is a long time, it will not exceed 150 million, but right For HBO, it has not only taken profits but also opened up the market, it has also greatly improved your self-made drama business. Speaking of which, HBO has not suffered a loss, but made a lot of money. Am I wrong?
Of course Lyman was right.
For HBO, the quality of a TV series is nothing but the market growth of the TV series business year-on-year is the biggest gain.
Morik was silent for a while before he said: ”I can agree to your terms, but I need some promises to convince the board.”
”What do you mean?” Lehman wondered.
”Let’s put it this way, the cooperation between our two parties can be deepened. Instead, HBO can sign another treaty with Firefly Pictures. You should also know that even if you take this TV series to negotiate terms with other TV networks , What they can give is only a little concession in the advertising division, which is not enough to get more. Therefore, the bargaining chip for a ”The Walking Dead” is not enough, you need, um...” Morik pondered and said Make your own plan: ”Firefly Pictures also needs to provide HBO with a very good TV project, and the bargaining chips for cooperation can be equivalent.”
”Can you be more specific,” Lehman said.
”Hmm...” Morik conceived the treaty in detail: ”I know that it is very difficult for a TV show to reach the level of ”The Walking Dead”. So let it be. If the average ratings of the new TV project can reach 15 million subscribers , The offline copyright of the new work HBO only accounts for 20%, 20 million visits, only 10%, can break 25 million, offline operations are all owned by Firefly Pictures, and the share will be 40%, but if the new project The results are too bad, not only will you face a cut, the follow-up conditions of The Walking Dead will also be invalid. How?”
I have to say that Morik is very smart to tie Firefly Pictures to HBO's chariot, and also attached a cooperation clause similar to the gambling agreement.
Regardless of the outcome, HBO will not suffer.
Good performance and rising market share are exactly what HBO needs; poor performance, not only is HBO occupying the bulk of revenue, the ”The Walking Dead” project, Firefly Pictures will also lose the initiative to negotiate.