404 Chapter 403 "Prison Break" (1) (1/2)

Two days later.

Lehman went to the WB TV station and met with the director Andrew Hernandez again.

This time I came here to sign a copyright contract for the authorized trial broadcast of ”Prison Break”.

Is it a trial broadcast? TV stations also have to spend money to buy it.

More is to confirm the continued cooperation after the successful trial broadcast.

Generally speaking, in which TV station the TV series is piloted, the subsequent broadcasting copyright is basically blocked.

The advance payment is more like a prepaid copyright fee before the cooperation.

However, the money is not much.

The filming of the first three episodes of ”Prison Break” spent a total of more than 4 million yuan. WB TV station must pay 60% to 70% equivalent compensation to the crew (industry regulations) for the money used by WB TV station for trial broadcasting. Give 2.7 million dollars.

This is regarded as the two sharing the production risk, but the producer suffers a bit more.

If the rating of the pilot broadcast reaches above the standard line.

Note that the viewership statistics of TV stations are collected by another News Corporation. The results of this statistics are rarely concealed, and there is no concealment of TV stations.

Another point is that the ratings statistics do not include all the people who watched TV stations.

Or it should be said that the most commonly used statistical interval for TV stations is called Adults18-49 (abbreviated as A18-49).

The reason why they are listed separately is that audiences in this age group have the most consumer desires, most have independent economic conditions, and are also the most favored group by advertisers.

The five major radio and television networks are all supported by large advertisers.

The amount of advertising costs determines the revenue of the drama.

Therefore, the viewing rate of A18-49 is the statistical standard of the television industry, and it is also a direct manifestation of the level of income of the series and whether it can be adopted by the television station.

For public stations where ”advertising is life”, the two are directly linked.

As for the cable TV station, the reference value of the above explanation is not too great.

In particular, channels such as HBO and shoutime have almost no ads, and they rely on the number of subscribers to survive.

They don't care whether it is an audience with consumer potential.

Therefore, most of these cable stations are the statistics of the total subscription data of the series, and the subsequent renewal data.

Give an example.

Take WB and HBO as a comparison.

Because the two profit models are different, WB's revenue depends on advertising costs, so for WB, the ratings are its lifeblood. Whatever the audience likes, it will broadcast what;

For HBO, its revenue depends on the audience's subscription, so its task is to do everything possible to make more excellent episodes to meet the audience's subscription needs.

As a result, HBO generally does not cut a drama easily, and it does not irrigate or lengthen a TV without restriction to destroy a drama. This is why there is a saying that HBO produced must Out boutique.

But what's interesting is that, in terms of the revenue of each TV station, it is usually the five major public platforms that pay for the platform.

In terms of pure TV network revenue, channels such as HBO and AMC may be higher than most TV stations, but in terms of turnover, it is completely incomparable.