218 The Importance of Brand (2/2)
It is well known that for vehicles, quality is one aspect, but more importantly, brand is extremely crucial which requires years to build up.
With a simple example, East Wind's vehicle quality is pretty high, but could they sell it at Mercedes or BMW's price?
To a certain extent, the car driven by the owner reflected the status of the person. Cars were no longer only a method of transportation, but also a reflection of status. Or in derogatory terms, to see who has the bigger d*ck. With a Lambo, it would be much easier to pick up girls than a Volkswagon.
The reason why he proposed including Future 1.0's logo on the car's startup screen was not for advertisement purposes. For Dalmer's new car is positioned as a high-end luxury vehicle, therefore sales would be low. Which indicates this form of advertisement would be ineffective.
Jiang Chen saw the brand. If Future 1.0's brand can be hooked to a high-end market, with the luxury vehicle introduced by Dalmer Corporation, it would allow them to prep the market before they independently enter the autonomous vehicle market.
Imagine this, as long as you start the luxury vehicle with the system included, you would see Future 1.0's flashy and futuristic looking logo. Naturally, the Future logo would be known in the luxury market as well as the automotive industry.
As to the automotive manufacturer who had taken the ”initial opportunity”...
If Jiang Chen introduced a new energy vehicle with better performance, it would be a question of if those manufacturers would continue to exist or not. Similar to the fact that you don't see steam vehicles anymore.
Dalmer Corporation would eventually become the stepping stone of Future Automotive.
Of course, these are stories for a later time, the next strategic focus for Future Technology was not cars, but phones.
Xia Shiyu nodded after the explanation.
”Then you'll have to be responsible for taking care of this. On the other hand, Linhua Corporation has sent you an invitation to join the Wanghai Economics Forum on the 3rd.”
Xia Shiyu took out a gilded golden invite from her brief and placed it on the table.
Linhua Corporation, a renowned real estate giant in Wanghai city. Other than real estate development, they were also a part of entertainment and retail which put them as one of the leading companies in Wanghai City.
”Wanghai Economics Forum?” Jiang Chen picked up the invite as he raised his eyebrows in confusion, he has never heard of the name before.
”Mhmm, it is rumored that the participants are the elites of each industry. Assets over one hundred million is only one of the requirements. Ability to participate is also based on influence in the industry.” Xia Shiyu nodded.
Rich people's gathering?
Jiang Chen's expression was dubious.
”Is there any benefits to going to this gathering?”
Hearing Jiang Chen asking the question so directly, Xia Shiyu felt exasperated.
”Of course there are benefits. Since it is the gathering of the upper class in Wanghai City, you'll be able to meet and befriend some of the people at the same level with similar interest as you. These connections alone would be a form of asset.”
Jiang Chen scratched his chin and considered.
”Mhmm, I'll go then. Speaking of this, does this type of gathering require a female companion?”
Xia Shiyu paused for a second before she replied.
”Of course, it is permitted to bring a female companion to the gathering.”
”Perfect, then come with me,” Jiang Chen said without thinking.
But what he didn't anticipate was, the moment the words came out of his mouth, Xia Shiyu's cold face suddenly turned burning red.
Translator's Thoughts
_Min_ _Min_
An extra chapter today cause there is this power stones thing now. Please vote for MPAW!