Chapter 1400 (1/2)
Twelve channels of national TV and dozens of state-level satellite TV stations are broadcasting advertisements of song Yan brand's delicious cooked food. On the Internet, all major video websites, as long as they click on their video programs, will broadcast this advertisement in circulation in the first 30 seconds.
Two pronged approach, the whole country, at least half of the people know song Yan brand strange taste cooked food.
On the Internet.
”It's crazy to advertise this strange delicacy. NIMA, almost every TV station is broadcasting their advertisements. Even when they go online, their eyes can't escape their poison.”
”Isn't it? These days, it's not about products, it's about advertising. ”
”It's OK for state TV to say, but 12 channels of national TV are broadcasting the advertisement of this delicious cooked food. I can tell that the background of the boss behind this cooked food is very deep.”
”Haha, I'm afraid the advertising fee alone will not be less than one billion, and I don't know if I can recover the cost!”
”One billion, the upstairs is also too small to see the national TV. The advertising expenses of the 12 channels of the national TV are more than one billion. If we add more than 30 state-level satellite TV, we will have to go up at least two billion yuan. In addition, the advertising expenses of the big screen websites are predicted to be about three billion yuan!”
”I'm so crazy about the advertisement. I don't know the taste of these three delicacies. For the sake of their spending so much on advertisement, I decided to buy a bag of delicacies to support the taste.”
”Beauty, please contact me. I can provide delicious cooked food for free.”
”Go away, beauty is mine!”
…………
Various online forums and chat groups on the Internet are talking about strange delicacies. In a word, song Yan's brand of strange delicacies is on fire under such a lunatic advertisement.
A lot of people read the advertisement of strange delicacies and went to the supermarket or shopping mall nearby, but found that there was no such delicacies at all.
For a while, they felt very strange. Is this strange delicacies only advertised and not sold? At the same time, there are some expectations in my heart.
To this end, some people deliberately publish information on the Internet, asking where there is a strange taste of cooked food to sell, but the results are not sold anywhere.
Because of this, Qiwei cooked food ranks third in the hot list on the Weibo.
Top of the hot list is the news of a star's divorce.
At the top of the hot list is the news that a new movie of the emperor's superstar is coming out.
After such a round of publicity, song Yan found that his fame had risen by more than 600 million yuan. That is to say, in the Yellow Kingdom, more than 600 million people knew the existence of song Yan's unique delicacies.
Even if one out of a hundred people who have seen the ads buy, that's six million people.
Because the prices of the three delicacies are low, the profits are not high.
The price of Qiwei chicken feet is five yuan, the profit of a bag is about fifty cents, the price of Qiwei duck neck is six yuan, and the profit of eighty cents. However, the price of Qiwei dried tofu is only three yuan, but the profit is one yuan.
If six million people buy three, they will have a profit of two yuan and one gross, multiplied by six million, that is 12 million.
The profit in January is about 360 million.
However, the annual advertising fees signed with state TV and state satellite TV have all reached 1 billion yuan. Of course, the reason why only 1 billion yuan has been spent is that Zhao family has dredged up the relationship. Otherwise, even 3 billion yuan is hard to win these advertisements.
”What's the output of a day now?”
In the office, song Yan watched the young man standing in front of him respectfully, wearing a suit and a pair of gold glasses.
The other party is Zhao Xin, who used to work as vice president and general manager of a large comprehensive group company under Zhao family. The market value of that company is about 20 billion yuan, and its annual profit is 3 billion yuan.