270 Endorsemen (1/2)
Xia Cheng had originally been promoted due to his beautiful result during internal assessment. Even though his speed of promotion had been like a rocket, he had no powerful allies inside the company.
The new representative was different; the man had personally been appointed by Lin Chen. Before this, he had stayed by Lin Chen's side as his personal assistant; he was Lin Chen's right-hand man. Now that he was shifted to this new post, even if his job scope was different, the whole company would still give him face due to his close relationship with the boss.
”Just now Xia Cheng told me he wanted to discuss an endorsement deal with me.” After hearing the latest internal movement at Tian Wang Media, Rong Su sounded startled, and she looked like she just remembered something. ”I thought that was strange because endorsement deals are normally discussed by the sponsor and not the representative from a media company… Now that I think about it, is he trying to take advantage of me?”
”This is not taking advantage of you,” Su Zheng argued. ”This is plain bribery.”
Rong Su was stunned.
”Originally, Xia Cheng should only have planned to build a good relationship with you, Rong Su, or to curry favor with you, but he had to try to make it look like he is not that materialistic and that the relationship was built on equality… Er, thank you.” Ye Shuang paused to thank the waitress to serve the drinks. Ye Shuang bit on the straw and then continued. ”But now, Xia Cheng is not in as good a position as before, so he is being pushed.
”Since he has been unable to get closer to you in a roundabout way… this time, he didn't even hide his intention anymore and openly offered an exchange of profit. If Xiao Su really agrees to accept the endorsement, he would get you the deal, but after enjoying the benefit, then will come the time for you to repay him.”
”What kind of good deal would he have?” Mo Xiao Xia also bit on the straw. ”Now Xia Cheng has lost his voice at Tian Wang. What kind of good resources will he have left‽”
”That's not entirely true,” Su Zheng replied, not wanting to be overshadowed. ”Xia Cheng is not what he appears,; even though he has lost the connection at Tian Wang, don't you forget about why he managed to climb up so fast the ladder at Tian Wang.”
Mo Xiao Xia and Rong Su were curious, and they both turned to this topic. ”Huh, why?”
Oops, forgot these two have not heard about Xia Cheng's legendary journey of promotion…
Ye Shuang looked on with a smile as Su Zheng was surrounded by the two girls. In reality, even though Su Zheng did know some insider information, not everything could be shared with the public. Therefore, she only leaked some information, but this left a lot of gaps in the story, which only made the girls more curious.
After a while, just as the girls' imaginations were running wild, Ye Shuang saw Xia Cheng walk around the corner. She coughed to inform the girls that he had arrived. She meant for them to change the topic and stop talking about him. Su Zheng quickly changed the topic to talk about the latest series by a female designer. When Xia Cheng reached their table, that was what he heard.
”I'm sorry, I hope I didn't break up the discussion.” Xia Cheng's gait was light. Even though his face still possessed that polite smile, it did nothing to hide the paleness underneath. It looked like the medical laxative did take a huge toll on the man. He took the side amid the group of girls, and Xia Cheng naturally turned to smile at Rong Su. ”I heard you girls seem to be talking about female fashion. It just so happens that I was talking to Miss Rong earlier about an endorsement. Miss Rong, have you heard about the brand called LPA?”
…
”LPA is a French female fashion brand. It's established in 1933 in Paris. It's a hallmark brand that is beloved by female customers.”
After the day of shopping, without even contacting Ol' K, Su Zheng managed to pull out so much information. It looked like she had been eager to reveal all that earlier. ”Of course, compared to Chanel, LPA is still lacking, but it has a place of its own among the middle-class market. If anything, since it's not that high-end, the market is even bigger than Chanel's.”
Many middle and small cities would not have branded shops, but these pedestrian brands would be present. Their presence was something that was not comparable to top brands. For example, between foie gras and Burger King, which one was classier? Definitely the former. But when talking about which was more ubiquitous, then it was definitely the latter.
However, compared to the more local brand, LPA's price range was not something that was acceptable to normal working class. One skirt might reach into thousands, and even though it would not reach into tens of thousands like a Chanel, the price tag would still not be acceptable for normal mothers and aunties. Based on that, the brand's class and endorsement could be guaranteed.