Chapter 541 (1/2)

I nod my head. It's better to be direct. I like to be straightforward.

Liu Ping smiles. Turn to the serious way:

”I want to ask you, what are our main products and main markets? You see, there are a lot of products now. They are very popular, but they don't have a focus; The market is also very fragmented. Not a single point. Of course. Our products are very successful, and maybe we can attack them in an all-round way. But do you know how old it is? With 1.3 billion people or even 6 billion people in the world, you can't attack in an all-round way. This year, the advertising fee plus exhibition fee approved is only 5 million. This is not comparable to a central enterprise. As you know, our products have just begun to enter the market, so the cost on the market should at least account for about 30% of the sales; At least 20%. But according to this year's budget. The sales volume is 200 million. You only use 25% of the advertising money. Compare your expenses with your goals... ”

I turn around and look at the air conditioner. Isn't it broken? I'm all wet through my back.

I remember clearly that in the first half of the year, our sales volume was nearly 60 million. But the real roll out and peak season start in July.

July because of all kinds of advertisements. For example, I signed a contract with Tan Shi. This month's sales exceeded 30 million; The momentum is even stronger in August, which is estimated to be no less than 40 million. The revised annual sales budget is 300 million. It's really... No wonder they say I don't know money. I... I! I... I said, ”when revising the semi annual budget, no one proposed it. Yin... He didn't say either. I only spent more than one million yuan, so I didn't adjust it. ”

When the general manager becomes me, I have enough failure.

I even make excuses for my failure; In front of subordinates.

ok What status, are floating clouds, I study well.

Kneading my forehead, I have learned from the bitter experience. In fact, for mature enterprises, 25% of advertising expenses may not be small. Well, it's not too small; But for our company, it may be a little less.

Well, I said, ”business expenses... You should first report a budget for this year, and I'll have a look.”. I'll see what's over budget and do what's needed. Er... As for... ”

Well, Liu Ping's mention of advertising expenses is not the key point. The key point is how he should publicize our products and who should publicize which products. It's really a big problem. I don't have a big hand.

Well, well, I want to do everything I see. It's all by the way.

Turning around and looking out of the window, the trees are full of shade, the branches are swaying, and the weather is good.

I said: ”first, focus on the general public, with special emphasis on important characteristics, followed by high quality, such as low sugar, and finally good taste.

As for different packaging to meet different customer groups, let's talk about that.

It's like selling cold medicine. Everyone may catch a cold, and you sell it like this.

As for who likes tablets or jade pots, Bing said with a smile: ”you are just working hard and become a strong woman. How about coming out tomorrow to breathe? I'll show you around. ”