Chapter 1390 (2/2)

In addition, the production of promotional film flowers in the shooting process is an essential process. Only when advertising is in place and the exposure of film and television plays is always maintained, can it attract public attention and expectation, so as to improve the audience rating or box office. Therefore, the publicity cost of a film and television work is always the largest part of the investment.

For example, a film and television drama with an investment of 60 million often needs about 30 million for advertising alone, which accounts for half or even more of the total investment.

A film is shot, but it does not mean that it can be released and screened smoothly. After the production party completes the production, it must be sent to the radio, film and Television Bureau, the competent department of film and television production, for review. Only after passing the review, can it contact the distribution company, cinema or cinema for screening.

The reason why distribution is the most profitable part of film and television production companies is because of the distribution proportion of box office.

If the box office of a film is 100 yuan, for example, the state will directly deduct 3% as the special fund for the film, and then deduct 5.5% of the tax. After removing the unchanged 8.5%, there is 91.5 yuan left.

About half of the remaining 91 yuan and a half will be directly distributed to cinemas and cinemas. After the distribution of cinemas and cinemas, the issuer will also charge a distribution agency fee (distribution Commission). At present, the industry rule is that the proportion of 5% ~ 15% of the distributable income (gross income) at the distribution box office is normal.

The box office profit that the producer can get = the total box office - 3% of the film fund - 5.5% of the tax - the share of the cinema and the cinema (38% ~ 43%) - the distribution Commission - the remuneration of the director and the main creative artist - the distribution cost advanced on behalf of the producer (copy fee + publicity fee, etc.) - tax (current invoices are subject to tax).

Take the film with a production fee of 5 million as an example. If you also spend 5 million for publicity and distribution, the overall investment will be 10 million. If you want to recover from the box office, the box office will be at least 30 million, which has just been leveled.

”What profit is there?”

Ding Ning was stunned and a film was made

After layers of exploitation, it's good that the producer can get 30% of the box office. What else can we say?

”Therefore, most of the production companies in our country are unwilling to make movies. The risk is too high. If it is not good, it will lose everything. On the contrary, TV dramas with long cycle, less investment and low risk have more market.”

Ouyang Yuntian said with emotion: ”this is also one of the reasons why it is difficult for China to produce internationally influential films, and the domestic high box office is always occupied by imported films.”

”No, I remember that movies are not only box office revenue, but also revenue from other distribution channels?”

Xiao Yao is a returnee after all. Although he is not an insider, he also knows something about this area. He asked suspiciously.

”Of course, there are other channels of distribution revenue, such as TV, audio-visual, DVD, network broadcasting rights, overseas copyright and profits brought by ancillary products around the film, but the problem is, if the film can't even go to the box office, who will buy your film copyright? As for the peripheral products of the film...”

Ouyang Yuntian said with a bitter smile: ”That's the only benefit of Hollywood films. For example, transformers series films can revitalize a series of peripheral industries with transformers as the theme, such as posters, posters, dolls, theme downloads, theme goods, masks, digital products, electronic products, etc. in our country, first, there are no excellent films that can drive the peripheral industries of films, and second, there are domestic films The consumption concept of the audience is completely different from that of the foreign film audience. Most of the audience in our country just want to watch movies for leisure and entertainment. Even if the film peripheral products are developed, few people pay attention to them, let alone regard the film peripheral products as a huge profit point like Hollywood. ”

Xiao Yao showed a thoughtful look: ”I heard that there is a great difference between Hollywood's box office share and our country, isn't it?”

”In Hollywood, there are three billing modes to choose from. The first is the same fixed proportion billing as China; the second is that the cinema will pay a fee to the producer to buy out the film, and then all the box office of the film will be owned by the cinema; the third is the most popular billing mode in Hollywood, that is, ladder billing.”

Ouyang Yuntian explained: ”If the box office of a film is high, the proportion of profits shared by the film company is often higher than that of the cinema. For example, for a film with a box office of $300 million, the film company can even get up to 60% of the revenue. However, for some films with poor box office performance, the cinema should also protect its own revenue. For example, for a film with a box office of only $10 million, the film company can only take 45 %In general, the proportion of local film box office of an American film to the film company is about 40-55%. ”

Ding Ning nodded suddenly: ”the distribution of foreign box office is much more flexible than our country.”

”That's no way. Now the domestic accounting proportion model has been calculated. Before 1995, the national film development special fund of 5 yuan and the business tax of 3.3 yuan should be paid for every 100 yuan of box office, and the remaining part should be divided by the producer and the cinema according to the proportion of 35% and 65%. Until 2006, the voice of the producer gradually increased and began to focus on the cinema After discussing the rules of box office distribution, the proportion of box office distribution of the producer was increased to 42%. ”

Ouyang Yuntian talked like a treasure: ”in 2011, in order to vigorously promote the development of the film and television industry, the relevant departments issued documents stipulating that the producer should not be less than 43% in principle; the cinema should generally not exceed 50%, which can be regarded as leaving a way for the production company.”