Chapter 152 (2/2)
What's more terrible is that a large number of sold mecha have been sold, and the transaction price has been going down all the way. All these signs confirm what et company is most worried about, which seems to be happening.
It seems that their era of ET has really disappeared, and the infinite space-time market of mecha props has completely changed.
With the passage of time, the game props derived from ”Gundam” quickly occupied the original market share of ET, while the sales volume of ET's mecha props continued to decline, and the transaction price between players has been less than half of the original.
The sense of crisis makes et company have to take measures. Since the launch of ”GAODA”, et company has held meetings one after another to discuss countermeasures.
But obviously, the trend has gone. It is impossible for them to return to the peak. The only feasible way is to prevent their market from being seriously eroded by Zheng Feng's mutual entertainment.
So it's inevitable to reduce the price, promote sales, and increase the rate of box opening, but it's not a long-term solution. The most important thing is how to create a new IP that can compete with ”Gundam” and design a mecha type that meets the current mainstream aesthetic.
”Isn't there a similar cartoon on the market? Isn't it on the other side of the island? ” Asked Billy Newell.
”There is no IP to compete with” Gundam ”at present, but there are some comics that follow suit in the market. At present, the best performance is a cartoon named” Star Wars armour ”from rijima. The plot is very good, and the style of mecha is also very close to the mecha in Gundam!”
”The IP adaptation of mature comic books is indeed the fastest, but there is also the risk of failure. I think the more the situation is, the more we should settle down and consider originality and transformation.If we also follow the example of ”GAODA”, it is tantamount to proving that we admit in our hearts that we are not as entertaining as Zhengfeng, or even an act of compromise and surrender, which will seriously affect our company's position in the minds of players.
And the aesthetic of players will also change over time, just as they used to like the style of mecha we created, GAODA will also have a breath that day.
So I think what we need to do now is to re create a popular IP according to the changes of the market and our own advantages and characteristics. Even if it can't make us back to the peak, we can at least have equal share with Zhengfeng mutual entertainment. Zhengfeng mutual entertainment can create GAODA and we can do it. I believe our team has such strength! ”Mike Pierce said earnestly.
Last time, their company followed the iron man machine armour in Avengers. Although it did increase the sales of the machine armour props, it also had a serious impact on the company's image.
It felt like the goddess in the player's mind, suddenly one day ”go to the sea”, originally set up a great image of unattainable, instantly no longer.
Sometimes it's just a moment to fall from the altar. After the Avengers, their company's position in the field of infinite time and space mecha began to waver.
Now the emergence of ”Gundam” completely magnifies this hidden danger, and et's mecha has also completely fallen from the altar.
”I agree with Mike that we can't destroy our image any more. We should prove with our strength that our position in the field of replica and props of mecha is still unshakable!”
”Well, we have to show our posture and face to face with Zheng Feng
People all agree with the idea of Mike Pierce. If they are eager for quick success and instant benefit, follow the example of ”Gundam” and choose to compromise with the market, they will completely fall off the altar and disappoint their original fans.
……