20 Chapter 20 (1/2)
With many types of beverages entering the market, many commercials began to appear one after another, displaying their medicinal benefits, the use of first rate tea leaves with freshly squeezed fruit juice, or even using flavours from overseas. Their slogans would usually have 'Foreign aristocrat's favourite drink', or 'XX nobility only beverages' etc.
The company where Su Le works at was called BaiSheng Beverages Ltd and all its products were traditional tea based drinks. Also, the company slogan was 'Local－Have a taste of the people's livelihood, have a taste of BaiSheng.'
From Su Le's point of view, using that slogan for advertisement would be more impactful compared to 'XX nobility favourite beverages' because many people cared not about nobility and was likely to know the lifestyle of a duke, or earl anyway. To them, what's more important would be the taste, the price, and whether it would suit them. And that's why there would definitely be more people drinking green tea than coffee beverages.
BaiSheng's positioning was pretty good so their market share in the beverage market was stable. Even though they could not be compared to the larger companies, they were not unreputable either.
Working in BaiSheng Ltd, Su Le had been trying to understand its marketing style and the production process. She would even occasionally run into her short and stout boss. Her days can be considered as pretty good.
”Su Le, can you check the data from this report and then rewrite to another document? Please print a copy of the document and hand it in to the executive manager,” A colleague handed a file to Su Le and she flipped through it. Then she took out a pen from the stationery holder and marked the document, ”Isn't the executive manager on a business trip?”
”I heard that the contract has already been signed,” the colleague shrugged, ”Who knows what happened.”
The executive manager whom they were talking about was the woman who interviewed Su Le. Su Le smacked her lips. That woman was indeed capable. Previously, the vice chief executive went to get the contract, but were unsuccessful even after a month of discussion, but that woman was able to get the contract within two weeks! She is the role model of us women, the best of the best.
After a careful inspection, Su Le discovered that the data was incorrect. She frowned. This report was going to be used in the evaluation of the market, how could such an error occur? After re-typing the file, Su Le stood up and went to the executive manager's office and lightly knocked on the door twice.
”Come in.”
When Su Le entered, she saw Jiang Ting who didn't seem to be doing anything important and she passed the file to Jiang Ting, ”Executive Jiang, this is the branch's market report.”
”Ah, Su Le?” Jiang Ting massaged her forehead. It appears she was in low spirits. She took the report and scanned through it, ”You have been working here for a month alright, have you gotten used to it?”
”Yes,” Su Le saw that Jiang Ting wasn't in good spirits so she asked, ”Executive Jiang, would you like someone to bring you a cup of coffee?”
”No need,” Jiang Ting said as she took a file out from the drawers, ”The company is planning to collaborate with JinChu corporation. What are your thoughts?”
”JinChu?” Su Le was surprised, ”Isn't JinChu a technology and commercial planning company, why are we collaborating with them?” Also, isn't Wei Chu the boss of that company?
”We're just reaping benefits from each other,” Jiang Ting laughed, ”JinChu will be creating a plan of the market and an advertisement for us free of charge and in return their logo will be on our products.”
Su Le still felt that something was not right. With the current strength of JinChu, there was no need to use this method to advertise themself, especially when their main focus are on technological products. Also, they have a very wide connection so even if they do want to use such a method to advertise, why would they choose BaiSheng, a beverages company, as their collaboration partner. This move from JinChu was very confusing indeed.
”The details still hasn't been set yet and the boss has already given this to me to handle.” Jiang Ting saw that Su Le was speculating so she smiled, ”The boss and CEO Wei's father know each other so this matter is probably because of their relationship.”
Su Le understood. No wonder Wei Chu was doing something that would not bring him much benefits. So it was because of friendship. As expected, Wei Chu, who successfully ran his business to this stage, was not someone who would make odd decisions that wouldn't benefit his company.
”I originally planned to go to JinChu at 11am today to discuss the details of the collaboration, but I have an important client to meet later so I can't leave. Later, you go in my stead,” Jiang Ting pushed the file to Su Le, ”If there is anything you're unclear about, you can call me and ask.”
Giving such a task to someone who had only started working in the company a month ago, isn't Executive Jiang being a bit too careless? Su Le took the file. She started think to herself. She was diligent in her work, but it shouldn't have reached a point for Jiang Ting to trust her to handle such an important matter, right?
”You don't need to worry. Even though JinChu's CEO is crafty and good at scheming, he is still very courteous to his father's friend. Also, you're both from the same university, and as a Senior, I'm sure he will be somewhat courteous to a Junior schoolmate. Be at ease and go.” Jiang Ting waved her hand. Indicating to Su Le that she should leave.
Su Le silently left the office. So after talking for half a day, the task was given to her because of her relationship with Wei Chu as schoolmates. Sure enough, things like getting recognised by superiors in a short amount of time was just a myth.
JinChu's headquarter was closeby to BaiSheng, and it only took Su Le a few minutes to reach JinChu's office building. Glancing at the bright and dazzling company's sign, Su Le felt rueful. They were both graduates from the same University but why were their differences so huge?
Entering the building, Su Le went to the front desk and told them her identity. She was very swiftly shown the way to the elevators by a staff. Watching the floor number constantly rise. Su Le began to take in deep breaths to clam herself down. In any case, every person's destiny is different and hers can be considered the worst.