C60 (2/2)

This is the first time Tang Yue has heard me praise someone like this.

”This was designed by that newcomer, Director Wang …”

She paused.

After saying that, he raised his head and looked at me with a worried expression. ”Boss …”

”What's wrong?”

Tang Yue wanted to say something, but he shook his head in the end.

”No problem, I'll go out first.”

I didn't sense that something was wrong with Tang Yue because there were a lot of things on my hands. The next reaction of the season change was to say that the reaction of the men's clothing design was too calm.

I'm having a headache over these things.

Because my right hand was injured, when I designed it, I could only provide my thoughts and inspiration, and also find Jiang Yu to write it for me.

He once designed me a series inspired by the classical architecture of Paris, France.

Moreover, I can't use my left hand right now, so I can't let those old guys on the board know. Otherwise, the whole world will be in chaos.

Thinking of this, I could only shake my head.

He designed a series for me on the third day of my assignment. I looked at it, and being a man, he knew best what a man wanted, so he could make a straight line out of these suits with a little polish.

The new design problem was solved, but now there was an even more important problem.

That was a endorsement.

Ye’s have always been relatively weak in the area of men's clothing. If it wasn't for the fact that the board of directors old guys found out about the huge market of men's clothing, I'm afraid I wouldn't be in such a hurry.

Men are different from women. Women may buy a lot of products because of their favorite celebrity endorsements. This is called the female star effect, but men don't.

Compared to women, men were more rational. This was because they were more rational. This meant that when the male population shopped, they would put the cost-effectiveness ratio first.

And this point, in terms of Ye’s, was clearly more of a loss.

Our positioning has three grades, of course, all the same, low, medium, and high.

The latter kind is the easiest, because customers that can be classified as this level by us usually don't consider the issue of money. As long as you look at it correctly, you can immediately place an order.

After all, Ye’s was only a small number of customers. As a company that was not too big, the brand name had always been trying to get close to it, but it had never reached that standard.

Of course, it was not because the quality of the clothes or design was not up to standard, but because their foundations were not stable, they could not be compared with those hundred year old enterprises.

Therefore, other than those who were extremely familiar with the higher level customers, the majority of them only treated Ye’s as a relatively daily consumption.

As for the real part, the most important part was to face the first two levels.

That was why the problem was even more difficult.

To get most male customers to buy our men's clothing, we first have to make them feel that our clothes are attractive.

So, it's important to find a spokesperson with charisma and personality.