Chapter 289 (1/2)
Compared with such ups and downs, Fang Tianxing is more willing to educate people bit by bit, so that they can make progress bit by bit, and experience those small sense of achievement.
Xu fan is very clear about his position. What he does is business. All his speeches are polished according to the requirements of commercial products.
Xu fan is not bad. The support behind this figure is tens of millions of fans, most of whom are young female fans. As we all know, women are the main consumer group in the business world. According to the food chain of modern consumption, as the king group of consumption, Xu Fan's fans are very high in gold.
It can be said that if the consumer group of a product is women, then advertising here is the basic demand, because the advertising rate is the highest.
Therefore, Xu Fan has the capital to claim that his business empire is impeccable, but the success of business is certainly not only smart enough. If according to Xu Fan's logic, it is to sell products to consumer groups, such as cosmetics, Xu Fan will not encounter the current trouble.
The problem is that what Xu fan does is the dissemination of ideas, and the connotation of ideas is the right to speak, the guidance of public opinion, and social values.
It's hard for Xu Fan to say that she didn't realize this. She probably thought that the whole industry was in a mess. It's no big deal for her to cross the line. Except that she didn't have a deep insight into her own industry and lost her alertness to risks, Xu Fan's biggest mistake was still the word ”fake”.
After all, content is not material, but spiritual consumer goods. Since it is consumer goods, you must be responsible to the users - food quality and safety is the most important, let alone culture is spiritual food. You can't cheat on it and poison the masses.
Or to create value for users and society, and it is beneficial value, otherwise you will not go far. On this point, the media and enterprises are consistent.
How much useful value does Xu Fan's work provide? What he created was originally a content product built with the industrial production mode. To some extent, it was a cheap commodity. Xu Fan's starting point was to attract attention and generate income, rather than really care about whether the readers helped him or hurt him after seeing it.
Never treat fans as fools, and use emotions to exaggerate, seduce and manipulate readers. This is actually a crime. We should still be in awe of the industry and the people.
They often stand on the opposite side of the public cognition, even challenge the general cognition of kindness and justice, resulting in the bad social effect of ”being stubborn and showing off evil, being kind and cold hearted”. People have reason to worry that in today's cold society, such value orientation will only lead to a more desolate and absurd future.
All people who receive formal education are alert to emotions. As Le Pen wrote in mob, ”no matter how important things are, they can hardly be compared with the original impulse of the group.”.
”Groups always succumb to these low-level stimuli, so they are impulsive and changeable.”. In fact, to put it bluntly, it means that people's emotions are not reliable, and the out of control group emotions have great destructive power like a flood.
Many people's ridicule and antipathy to Internet public opinion mostly comes from this. However, don't forget that emotion is caused by human nature, which is an objective fact that can never be eliminated.
What we need to do is not to blindly abandon or cater to the situation, but to guide people according to the situation, support the right and eliminate the evil, encourage people to pursue justice and adhere to kindness, and patiently reduce prejudice and foolish impulse.