Chapter 169 (1/2)
On April 1st, the movie ”the rest of life on a desert island” came out. Before that, in order to promote the film, Henry decided to use Internet virus marketing techniques to promote the film!
”What would you do if you were alone on an island?”
Henry sent this topic to Isearch post bar, and then put it on top and refined it. Later, he left a message below with all kinds of vest.
”If I were alone on an island, I would sit and die!”
”If I were alone on an island, I would build my own boat and leave the island!”
”Ha ha, if I am alone on an island, I will find a savage sister xxoo.”
”It's evil upstairs. Please pay attention to it. It's an isolated island. You can find a sow xxoo.”
“……”
Then, Henry secretly operated to make Isearch the top one in the search ranking list!
ICQ chat software specially set up a short story award according to the hot topic of isolated island. The title is ”if I am alone in an isolated island”, and all short stories are scored by ICQ users. The top ten will get prizes ranging from US $10000 to US $1000!!!
After a period of fermentation, the topic is getting hotter and hotter, and the major newspapers are unwilling to be lonely, writing news about isolated island one after another!
When everyone is talking about the topic of isolated island, all of a sudden, the Internet is full of text introductions and movie posters of ”the rest of life on a desert island”. At the same time, it is directly connected to the IMDB website! All the people responded that everything before was hype, and the real purpose was to promote the movie ”the rest of life on a desert island”!
Although people know it's hype, their curiosity is not reduced at all. On the contrary, they are even more curious. They can't help but go to websites one after another to browse the information of movies!
IMDB website focuses on promoting the movie ”the rest of life on a desert island” on its home page, including words, pictures, comments, star revelations, etc., so as to attract people through various ways. At the gate of IMDB cinema, the poster of ”the rest of a desert island” was also posted on the bus!!!
The blank space on the right side of Isearch search page is replaced with the poster of ”the rest of a desert island”. Click in and jump directly to the ticket booking system of IMDB website.
Nicholas shopping website's home page launched activities, spending more than $1000, giving IMDB website ”the rest of the desert island” movie ticket verification code, through the IMDB online booking system to subscribe to the movie, enter the verification code, you can get free movie tickets!!!
By presenting movie ticket verification code, users can learn how to book tickets on IMDB website and form consumption habits! In the future, if users want to go to the cinema, they may use the IMDB online booking system!
Of course, in addition to the network to do a lot of publicity, the reality can not be less. Every so often, the crew will take part in all kinds of variety shows on TV, increase the exposure, and at the same time, make a name for the film!!!
Finally, as of April 1, the number of tickets reserved by IMDB online booking system has reached 120000, which shocked many people. If a movie ticket costs $8, it will have a million box office! It's amazing that website booking alone contributed a million dollars!
You know, some movies don't have a million dollars left at the box office!
What's more, IMDB online booking is still a very new thing. Although it's very fashionable, many people have never been on the Internet, let alone how to book tickets! There are only 120000 people booking tickets now, and there will be more in the future! Then, the proportion of box office brought by online booking will be more and more big!
Under a series of publicity, people have been full of expectations for the film ”the rest of life on a desert island”.
On the day of release, the ticket hall of the cinema is almost in a long line, and the online booking audience can bypass the queue, go directly to the entrance of the film screening hall and enter a group of ”numbers” to watch the film!!! At the entrance of the projection hall, there are two networking machines specially built to verify the number, keyboard, mouse, LCD, host, which are similar to personal computers, but look more high-end. At the same time, the machine also has voice.