1036 The Dynasty Cour (2/2)

No matter who was standing at the crossroads, they would definitely lock their attention on the Dynasty Court's headquarters as soon as they gazed up.

”It's… sophisticated as usual…” Lin Huang had no idea what else to comment.

”Master Tianyu built the Dynasty Court himself. He was the one who designed this headquarters too,” Huang Tufu explained.

”Let's take a look.”

The two security guards at the entrance recognized Lin Huang and Huang Tufu when they arrived at the entrance.

”Master Tufu, Master Emperor.”

Huang Tufu was one of the three Grand Dukes, so almost every Dynasty member had seen him before. Besides the fact that this was the Emperor City, he had also been to the Dynasty Court's headquarters more than once.

Meanwhile, Lin Huang had been appearing in all the news and media for the past few days as Emperor, hence almost all the cultivators knew how he looked like. Him being crowned as the Emperor of Dynasty had been the hot topic in all the forums on the Heart Network for the past few days.

”I'm just looking around. Don't alert anyone,” Lin Huang told the two security guards.

The four of them soon blended in with the crowd as they entered the Dynasty Court.

Lin Huang was not in a rush as he browsed through the counters one after another with the three of them.

The products that took up the most space and counters were relics including weapons, defense tools, and assisting equipment. There was an impressive variety. Not only did they have everything mainstream on the market, but they even had some rare and modified models.

However, the most crowded counters were on the other side selling elixirs. Such consumables had high demand whereby people would purchase them every day. Powerhouses could use one specific relic that they had bought for decades as long as their combat strength stayed on the same level. Meanwhile, elixirs were consumed and needed to be purchased again.

Lin Huang could not help but ask Huang Tufu after seeing the large crowd at the two counters, ”Why don't these customers go to the Divine Armor Pavilion and the Elixir Pavilion for relics and elixirs? Aren't they more professional when it comes to that?”

”It would be the same where you buy the default relics and usual elixirs. To prevent vicious competition, we made it compulsory for all default relics and usual elixirs to be priced the same as the market price. We sell the same thing at the same price, thus naturally, there's no need for the consumers to go to the specific stores,” Huang Tufu explained.

”If that's the case, doesn't that mean the Divine Armor Pavilion and the Elixir Pavilion have no upper hand?”

”The Divine Armor Pavilion has customized relics while the Elixir Pavilion has elixirs with special functions that other stores don't. The other organizations have no way of fighting them when it comes to that, so there's no need to waste their efforts.”

”I see.” Lin Huang could not help but nod when he heard that. The differentiation business gave everyone the opportunity to make a living. Everyone would lose money if they viciously competed to sell the same thing at a different price. ”So, what's the Dynasty Court's upper hand?”

”Firstly, the Dynasty Court is duty-free in Emperor City. It's the benefit that other organizations don't get. Secondly, we're the first trading company that has a membership system. Although we have the same price with other organizations, members can enjoy promotions which were the unique selling point in the beginning. Thirdly, we've got a comprehensive selection. Apart from some special modification requirements, we basically have everything the customers need,” Huang Tufu explained in detail.

Lin Huang nodded after hearing about the Dynasty Court's modus operandi. He proceeded to visit the remaining counters.

However, he had no idea that he was being targeted by a pair of bloody eyes as soon as he stepped out of Dynasty's headquarters.