Chapter 250 (1/2)
Yu Dongchen took out three brochures from his briefcase and handed them over.
Gu Huai'an did not expect that he would also have a share, and suddenly his favor for Dongchen increased greatly.
Yu Dongchen said: ”this is a brochure for our company to train new people. You can have a look at it and get a general understanding of our company. If you have any questions, just ask me
Gu Huai'an only looks at the photos inside these things. Besides, Dongchen group is a large-scale shopping mall. There are many photos of various brands in it, so Gu Huai'an is very happy to see them. And Bai Hanri and Xia anling pay attention to the part of words.
Xia anling looked at it for about ten minutes, and then said, ”from this brochure, I find that your company's corporate culture is determined to build a low-cost and civilian shopping mall. Is that right? ”
Yu Dongchen nodded: ”that's right. I'm a child of ordinary people, and I started from scratch. I know everyone wants to live a comfortable life, so my shopping mall is mainly based on affordable goods. ”
”But...” Xia anling also expressed doubt, ”there are also some big brands in your shopping mall, such as LV and Armani. It seems to be quite different from your idea. ”
Yu Dongchen shook his head, said: ”my company pursues the civilian, but who said that civilians can't buy these big brands? I know that although Miss Bai is a miss of the Bai family, she is also a child from an ordinary family. I believe Miss Bai also has the experience of saving money to buy famous brands, right? My shopping mall will often hold some discount activities, and then these famous brands will be much cheaper. ”
”The profit of civilian brand is not high, big brand is engaged in activity again.” It's hard for Xia anling to believe that someone will choose such a business model. ”Mr. Yu, businessmen can't get up early without profit. I just want to ask, how can you make your huge group continue to operate like this?”
”Will Miss Bai watch TV series on the Internet?”
”Of course.” Xia An Ling didn't understand how he suddenly opened the topic, but he responded.
Yu Dongchen continued: ”at first, watching TV dramas on the Internet was free. Later, members began to charge. Of course, if you have patience, you can watch TV dramas for free. What profit do these websites rely on? ”
”The membership fee is a part of it. Of course, the biggest profit is in the advertisers.”
”Yes. Our group also has a lot of advertising revenue. What's more, the brand of our shopping mall has all kinds of prices, which is very comprehensive. ”
In fact, Xia anling didn't fully understand other businesses of Dongchen group, so she didn't talk about them any more. She just put forward some ideas about advertising. ”As far as I know, the purpose of Xiaorui group is to build a luxury shopping mall, in which all the brands are first-line brands. In their eyes, some brands of Dongchen group may just be stalls.”
Yu Dongchen laughed and said, ”Miss Bai is so direct. Since ancient times, Chinese people like to shop around because they want to find the best quality and the most affordable things. Miss Xiao has been in the upper circle for a long time and has never experienced the life of our common people, so she will follow such a purpose. The more customers we have, the more money we can make. ”
Xia anling nodded and said: ”so, I plan to do this advertising theme from the three points of parity, popularization and cost performance. What do you think of Mr. Yu? ”
Yu Dongchen nodded and said, ”this topic is very good. I trust Miss Bai and will cooperate with her. But we don't have any advertising yet, so we may have some difficulties with artists. Maybe we need Bai Shao's help. ”
Bai Hanri said, ”this is no problem. Give it to me.”
Gu Huaian immediately asked, ”anling, who are you going to invite to shoot the advertisement?”
Xia anling asked, ”I just came back recently. I'm not very familiar with the entertainment industry. Do you have any good suggestions?”
Gu Huai'an shook his head and said, ”in fact, I don't pursue stars very much. According to the current saying, I should be a passer-by at most. But before you invite them, you must check whether they have black history. If you have a black history, please come and be a spokesman. It's easy to be implicated. ”
Bai Hanri said with a smile, ”there are people who have no black history. Miss Gu, don't you have black history? In this world, except for the newborn babies, few people can stand human flesh. ”
Gu Huaian said: ”that also has to be a little cleaner, right?”
”I have a good candidate,” she said with a smile Then she looked at Bai Hanri. If Bai Hanri was really her brother, she immediately understood her meaning and asked, ”are you talking about Wang Zi?”
”Yes.” Xia anling nodded, ”she's just a new actress. Everyone is familiar with her, which is very consistent with my advertising idea. What's more, she's a newcomer, so she should have no material to dig, right
Bai Hanri shook his head and said, ”new people are more terrible. Those artists have been dug up, which reputation is good, which reputation is not good, at a glance. But new people are different. Now they think she is clean, but no one has gone to dig her. This Wang Zi can mix into Xiao Rui's night, so it can be seen that she is not a pure female classmate